Episode 8: Social Media - Smoke and Mirrors?

[00:00:01] Speaker A: You are listening to thereeastatepodcast ca, brought to you by J. C. Toronto real Estate group. Well, hello, everyone, and welcome to therealestatepodcast ca, your source for all things real estate. We are real estate for the masses. John here along with Cheryl, Nicole, and our very special guest, our first special guest on the podcast ever, Miss Anya Edinger. Welcome and thank you so much for joining us. [00:00:35] Speaker B: Thank you for having me. [00:00:36] Speaker A: How are you doing today? [00:00:37] Speaker C: Pretty good. [00:00:38] Speaker A: Good. [00:00:38] Speaker B: Okay, well, can't complain. [00:00:41] Speaker A: First things first, why don't you take it away with our disclaimer. [00:00:43] Speaker B: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities we represent. [00:00:52] Speaker A: That was amazing. [00:00:52] Speaker D: That was pretty good. [00:00:53] Speaker C: Thank you. [00:00:55] Speaker A: Much better than Cheryl and Nicole, that's for sure. [00:00:57] Speaker B: Keep it for each. [00:01:01] Speaker A: We've got it recorded forever. So now is when we normally have some fun banter. Okay. And this is where Cheryl and Nicole normally make fun of me. So just to make you feel at home, I'm now going to give you the chance to make fun of me too. No holds barred. Go ahead, take your best shots. And I promise you I won't be offended. [00:01:20] Speaker D: It's hard to do on the spot. [00:01:22] Speaker A: Cheryl and Nicole, show her how you do it. [00:01:25] Speaker B: Do you make fun of his appearance or everything? I see. [00:01:28] Speaker C: I would probably be making fun of the fact that I had to remind him to turn off the heat for noise and then had to remind him to get the know. [00:01:36] Speaker A: Mr. Forgetful. [00:01:37] Speaker B: It's just a little jumbled today. It's funny. [00:01:39] Speaker A: Okay. Okay. Well, thanks. [00:01:40] Speaker C: Thanks for taking it exactly. [00:01:43] Speaker D: She's easing into it. [00:01:45] Speaker C: It gets easier. [00:01:47] Speaker A: It does. For all of our listeners and viewers out there. For those of you who don't know Anya, although I would assume many of you may and do, Anya is a fellow agent and colleague at our brokerage who has enjoyed a lot of success not just with social media, but as a salesperson busy doing a lot of deals here in Toronto. We're going to dig a little deeper with Anya's story and ask you some questions a little later in the podcast. But just wanted to let you know that we're thrilled to have you here and we're thrilled to hear your perspective on social media and its impact in the real estate market. [00:02:18] Speaker C: We are thrilled. [00:02:18] Speaker A: Anya, we have to be on our best behavior today because we have a special guest. [00:02:26] Speaker B: Please be on your worst behavior. [00:02:28] Speaker A: Okay, good. Perfect. Social media is a big part of almost everyone's life, for better or for worse. Whether you're a realtor or not? According to Statista, this website, the worldwide average spent on social media platforms is 151 minutes per day. That's two and a half hours. [00:02:48] Speaker B: That's it. [00:02:48] Speaker A: That's the average? [00:02:49] Speaker C: Yeah, that's it. [00:02:50] Speaker B: That's a lie. [00:02:52] Speaker A: That's two and a half hours per day, every day. It's wild. [00:02:55] Speaker B: Sounds too short. [00:02:57] Speaker A: Well, I'll tell you what, the record the country with the most, and this may make sense after I say where it is. It's the Philippines, right? [00:03:04] Speaker B: Yeah. [00:03:04] Speaker A: Okay. 233 minutes, almost 4 hours a day. And this is for last year in 2022. I know someone of filipino descent who spends a lot of time on TikTok. That's all I'm going to say. [00:03:13] Speaker C: What's the person we all know and love and love? I was going to say, I thought you said statistics wrong. I'm like, statista is not how you say statistics. [00:03:23] Speaker A: I know it's a website. [00:03:25] Speaker B: I'm familiar. [00:03:26] Speaker A: I didn't choose how they decided to spell it because social media is an integral part of many realtors, businesses and marketing. And the general public might be using it to influence many decisions with regards to real estate. Looking at properties, deciding on a realtor, et cetera, et cetera. We thought this would make for an interesting topic here on therealeestatepodcast. Ca. So here we are. And today we're going to break this podcast into four parts. Number one, why and how do realtors use social media? Number two, what are the main platforms realtors use? Number three, public perception to real estate. Social media, especially the smoke and mirrors aspect that we're going to be talking about. And finally, we're going to wrap it up with the impact on our industry. So let's start with number one. Why do realtors use it? Cheryl, what do you think? [00:04:15] Speaker C: Why do realtors use social media to promote their business? I would say because they feel like they have to. Is a big one. Although lots of businesses, not just realtors, use it to promote their business. Brand awareness, promote themselves. I think that there is a pressure to feel like you have to use it. [00:04:34] Speaker A: Would you agree there, Anya? [00:04:36] Speaker B: Yeah. I think some people will use it for the purpose of lead generation, but others will use it as a way to keep in touch with clients. Like for me, rather than always calling clients. I know what's going on in their lives and they know what's going on in mine. Because I post about my life on social media, they post about theirs. So that way we know it's an easier way to keep in touch and also prompt you to make a touch point with the client. If you see they just had a baby or they just got a promotion or they got a new dog, give them a call. That's something you can use. [00:05:09] Speaker A: Yeah, it's funny, prior to social media, real estate 101 was all about how do you keep in touch with your database, your sphere. And that's kind of what we were doing prior to social media, just in different ways. And so this has been an added. [00:05:21] Speaker B: Layer, just an easier. [00:05:22] Speaker C: It is easier because before you'd have to make the phone call, ask how they're doing, they'd have to share the information. Here, we're all putting it out there on social media, so you can then decide if you want to interact or engage with that person. [00:05:33] Speaker B: Maybe you see they just had a baby or they got a promotion, you send them flowers, right? [00:05:38] Speaker A: Do you use it a lot? Do you use it daily? Would you say Nicole? [00:05:42] Speaker D: No, not even every day. But I'd say like three or four times a week I use it and I just put my stuff on there for the other people to see. And then I look at what Cheryl posted and then I look at what Anya posted and then I shut it down. I don't even look at what you posted because generally I'm going to know what you're doing because of what Cheryl posted. And if I'm creeping someone, I'll look. [00:06:01] Speaker C: At what they posted, too. I think we can pretty much say right now that Nicole is not as into social media as maybe Cheryl and Anya are. [00:06:09] Speaker A: It's funny for someone of her age, but she's an old soul, right? We say that she's like a 65 year old trapped also. [00:06:17] Speaker B: But I still am on social media all day. [00:06:19] Speaker A: Thank you. [00:06:20] Speaker D: You're using it well, though. You're doing a good job. [00:06:21] Speaker B: Thank you. [00:06:22] Speaker A: To a high level, let's say that. [00:06:24] Speaker B: I would say, like, I'm on it a lot, but for the most part, I'm using it. It's for business use. I'm not sitting scrolling endlessly, watching videos. A lot of it is research or editing my own stuff. [00:06:39] Speaker A: Yeah. This is going to address a few of our points. We might go a little bit more in depth to what we all just said right here. A couple of other reasons why realtors use it. It can be part of their marketing package. When listing a property, if you do have a listing, a beautiful property, you're going to be doing visuals, photo, video, 3d tours. And where do you push that? All around. You push it around on your social media. Do you think it helps sell the home or do you think it helps sell the realtor? That's the big question. [00:07:06] Speaker C: It doesn't hurt. [00:07:07] Speaker D: It doesn't hurt a lot of stuff lately. It doesn't hurt. [00:07:10] Speaker C: Yeah, it's a no stones unturned. We've talked about this a lot, that it generally does not sell the home, but it is an added bonus. It's one of those extra things that if it's a 0.1% chance that you'll find the buyer that way, you should do it. [00:07:25] Speaker A: Yeah. [00:07:27] Speaker C: Do we all use it as a marketing tool when we have listings? [00:07:29] Speaker A: Yes, I think if you don't, and a potential seller is interviewing a lot of agents, I think the agents, when they're showing what their services are and their value proposition, will have social media in there. [00:07:40] Speaker B: Well, and for me, for example, having the type of exposure and engagement that I do is a huge selling point, because even if it does nothing, it'll get them more exposure. And hopefully someone sees it, sends it to someone else. And if it gets one person, if there's even a small chance, then it's always worth it. [00:07:57] Speaker A: Isn't it funny? Our last podcast was open houses, and we said the same thing about that. It's not one little thing that's going to sell your home. It's 150 things that your agent does that's going to impact if it'll sell for, how much it will sell for, and if you're going to increase the Ods of getting a better result by implementing social media, of course you're going to do it. I would think social proof is another one I have here. Especially useful for new agents that maybe are just getting into the industry. And if they're not doing a lot of deals, maybe they can be posting things on social media that makes it look like, or if they got their first listing. Would you like to address this show? [00:08:34] Speaker C: Yeah, we talk about this all the time and actually is one of the reasons why we decided to do this podcast. Because it's smoke and mirror is everything the regular folk sees on social media. Might not be how it seems, because that person you're speaking about may be posting someone else's listings to try and get leads, as you said, lead generation. Or they may be posting stuff about real estate just to remind their followers and their friends that they are actually realtors, that they are active realtors, even if it might not seem or be that way. [00:09:04] Speaker D: But they're out there every day, they are active. Like I'm thinking of new realtors and what do they post about? There is a realtor that we all follow, and they were new and every day it was their door knocking, what they were out there doing door knocking. So, I mean, they're out there knocking on doors. They're active in the industry. [00:09:18] Speaker C: I would say the majority that we're referring to right now, though, are people that are not active and they use social media as a way to try to garner that social proof. And then also there's us who are active and we post what we're doing to social proof. [00:09:32] Speaker A: I was on the phone with one of our past clients, just doing a little bit of follow up and touching, and she said, you guys are really busy, really busy. And she looked at our social media and saw a lot of our content, a lot of our listings, so can be said for both the busy and the non busy agent. [00:09:49] Speaker D: So it's realtors speak to say touching. [00:09:51] Speaker A: Okay, sorry. [00:09:52] Speaker D: So I was doing some touching. [00:09:54] Speaker A: I'm not going to get canceled. They're touch points. And it was a phone call and it wasn't creepy, I promise. Another thing we have here is maybe for brand awareness. I know when we sat down a couple of days ago to discuss some of the topics, there are some agents that do a lot of paid ads. They may not do it for direct lead capture, but they want to get their brand out there. You'll see their ads come up with, in many cases, their beautiful styling of properties every single day. And so then that's in the back of your mind. [00:10:23] Speaker C: Yeah. [00:10:24] Speaker B: I've even seen some agents who do podcasts and they boost those posts and they'll continue popping up because you keep seeing it, they're always at top of mind. Now, whether or not that kind of marketing works, like billboards and paid ads and stuff, if someone's always remembering, you can't hurt. [00:10:43] Speaker A: Yeah, it can't hurt. Maybe just goes back to that. We were thinking about potentially even doing some paid ads ourselves for this podcast. We haven't done any yet. We wanted to wait until we had a little bit more content up there to maybe drive some traffic to it. And I think that kind of would apply to any business that you'd be doing. I know that there's a lot of business outside of real estate that do paid ads. [00:11:03] Speaker C: Actually, if I can say something too, we have to remind maybe our listeners that realtors are entrepreneurs, we're self employed, and this is our business we're talking about. And everything we're saying pretty much could apply to any business. [00:11:18] Speaker A: Yeah, maybe not like a mortuary business. I don't know. [00:11:22] Speaker C: Maybe even a mortuary business, actually, never mind. [00:11:25] Speaker D: I had a friend who was a social media manager for one of. Yes, a crematorium, actually. Yes. And she was like, follow us. And I was like, I don't want to. [00:11:33] Speaker C: And this goes back to, well, you have to have presence on social media now, right? [00:11:39] Speaker B: There was a radio ad that went on for a while for this funeral home, and I'd always hear it, and it was like a daughter talking to her mom. And the mom would be like, oh, Stacey, I don't know what I'm going to do when I'm gone. And Stacey's like, don't worry, we can go to blah blah, blah funeral home. And I was like, what is this? [00:12:03] Speaker A: Hey, it was memorable, though. We're talking about it. Don't remember the name. You know, what they need is they need a jingle that'll stick in their head. They stick in my head like crazy. But I don't know how we got off topic here, but this happens a lot, anya. It's kind of fun. The other things I have here, you already touched on this, and this kind of will go into the how. But before we go there, I want to say that when it comes to why do realtors do it or use it? Not all of them do or do it very little. And these will probably be people that have been in the business for a very long time, maybe 50 years in the business. It doesn't make them an inferior realtor by any means. Your skills at social media don't necessarily always translate to whether or not you can provide good service to your client, good guidance, good advice if you're well trained, if you've done a lot of business. So not everyone does it. You don't have to do it, is what I'm saying. [00:12:55] Speaker C: Yeah, we know lots of realtors who have been in the business not 50 years, but have been in a business before social media was a thing, and they built their business before that. So this is all outside of their comfortability, and they are still successful. [00:13:09] Speaker A: Sure. This could be like the modern day flyering. [00:13:12] Speaker C: Yeah. [00:13:15] Speaker B: But there are also younger agents that just choose not to. I mean, when I say younger, I mean, they are, like, here, right? [00:13:22] Speaker D: We were talking little people before. [00:13:24] Speaker B: Yeah. Well, 50 years in the business means they're, like, at least 70. But even, like, 30, 40 people that have only been in the industry for five to ten years make the choice not to use social media as a. [00:13:39] Speaker A: Tool, as a pillar, I guess. [00:13:40] Speaker B: And they'll still do just fine. [00:13:42] Speaker A: Sure. [00:13:42] Speaker C: I know that we're not going to cover this today, but it might be smart for some people not to choose social media because it is such an addictive thing for many. And then you go down these rabbit holes and hours of productivity are wasted and whatnot. So that could also be a good reason. [00:13:55] Speaker B: Sharing it, John. [00:13:57] Speaker A: We'll get into that a little bit later. I'm getting better anyway. I don't scroll and check my social media until after 06:00 p.m. Unless it's work related. Interesting. [00:14:07] Speaker C: Every January 1 thing, I do this for three months. [00:14:11] Speaker A: At the beginning of every year, I do a dry quarter and I really get focused in on super schedule. [00:14:17] Speaker C: I think one of his things is always like, less social media for personal. [00:14:21] Speaker B: For enjoyment. [00:14:22] Speaker A: Yeah. [00:14:22] Speaker D: Okay. [00:14:23] Speaker A: So let's talk about how realtors use it. And I love this in both you, Cheryl, and you, Anya. It's coming from value information. Do you want to talk a little bit about how your mindset is towards social media? [00:14:38] Speaker B: My policy, ever since I got my license has always been, don't be a hypocrite. So anything that I would not appreciate if I was a consumer, I do not do. So I personally hate when people knock on my door, which is why I do not like door knocking. I will hide. [00:14:55] Speaker C: You should go knock on. [00:14:56] Speaker D: I hide. Sometimes people will come to the door when we're knocking and then I'm like, john, they're hiding. [00:15:00] Speaker B: I did the same thing last night, and that's fine. And some people do well with door knocking, and that's great. But it's hard for me to do it knowing that I would not appreciate it if someone did it to me. So anyways, same policy for social media. I don't like watching videos that I don't feel are teaching me something or are funny or are going to somewhat improve my day. [00:15:23] Speaker A: Right. [00:15:24] Speaker B: So I try not to put anything out there that I don't feel is valuable or useful. And it ends up working because no one's going to reach out to me if all I'm posting is, this is what I'm doing in my day, or look at this condo that I'm going and clearly not showing to a client, because if I was showing it to a client, I wouldn't be filming the entire thing and increasing competition for the client I'm providing value teaching people what it is that they should look out for. Or these are some things that you might not have thought of. It's always about giving them something that will help them and make know. [00:15:59] Speaker A: I think that's probably one of the big reasons why you've developed such a following. And we'll talk a little bit about that in just a moment. Cheryl. [00:16:06] Speaker C: And not to say that some of the people who do it on a much lighter level don't get a following, but it's following for a different. [00:16:12] Speaker B: Exactly. Yeah. [00:16:14] Speaker C: I liked that you said don't be a hypocrite and that you don't do things that you wouldn't appreciate, because that is also why you're going to be better at drawing people towards you who are like you. You're going to work with people that you like, who appreciate the services that you offer, and it's going to be a different type of person who is drawn to the different type of social media that's being out there. If I also can weigh in, can I steal your don't be a hypocrite? Because I really want to put that in my head. I already have that sort of mindset where I am. The same way I stress about what I post because I don't want to post garbage. And if I don't feel like posting, I won't. So there'll be a month goes by and I haven't posted something because I have felt like it isn't authentic and I can't come from contribution. Come from contribution is a big one for us. But also, I always say entertain and educate or educate and entertain. Like, if I'm not educating and entertaining, I'm not in it. [00:17:06] Speaker A: You say that a lot. Speaking of entertaining, there are agents out there that use social media to entertain. I think that there's a lot that have gotten big followings because of it. The other types of things that agents will do, we talked about tours, some will feature design. That's a big one. Why? The general public tunes in and some comedy. You talked about little. [00:17:27] Speaker D: I like the comedy one. It's like, I don't watch social media. I am there, like broke agents. Sometimes I'll just go to Matt Lee and Eddie's thing and just look through the videos. [00:17:36] Speaker A: Right. So he's one. Yeah. Matt Lee and Eddie will talk about him. He's a funny guy. [00:17:41] Speaker D: He's a funny guy and he puts funny. It's about real estate. I like funny and real estate, but. [00:17:45] Speaker C: He'S become an entertainer, not a realtor. [00:17:47] Speaker A: There's also the other big viral, and you maybe saw this. This was a listing on Coxwell, the little yellow house. Did you see the video for that? [00:17:56] Speaker C: It might have been before you were licensed? It was quite a while ago. [00:17:59] Speaker A: This real estate by bike. I'm not sure. [00:18:03] Speaker B: Okay. I know who real estate by bike is. [00:18:05] Speaker A: Okay. I'm pretty sure that was him. Yeah. [00:18:08] Speaker C: If it wasn't, he did a video to promote this tiny little sunny on Coxwell that was falling apart, and it. [00:18:14] Speaker A: Was made a rap. [00:18:15] Speaker D: Oh, my God. And it's a good rap. Like, it's not just. [00:18:18] Speaker A: He's, like, catchy. [00:18:19] Speaker D: It's not a word salad. It's like he's thinking. [00:18:21] Speaker B: I think that the funny videos, as long as they still provide something, I have a very dry and dark sense of humor. Thank you. [00:18:31] Speaker C: You're welcome. [00:18:32] Speaker B: And it bodes well because it adds a little bit to each video, so it's not just boring information and there's something that's a little bit funny about it. And I try to throw stuff like that in, or, like, the snow Fort video is like, that's. It's funny. I watch it and I still laugh. It might just be me, but I watch it and I'm like, this is. [00:18:54] Speaker C: A good one, can I say, because we haven't covered who Anya is, what she does, what platform. I'm not to get into it yet. I know it's on your list farther down, but she is speaking right now about a video that helped her to go viral on TikTok. So we will get to that. [00:19:08] Speaker A: We will. When we do a quick little Q A. [00:19:10] Speaker C: And then you should all look it up because you'll laugh as well. [00:19:12] Speaker A: Absolutely. So let's talk about the two agents for the most part, that do it. We see a lot of. And you described this when we were talking before, people that really just want to be influencers that also have their real estate license. [00:19:26] Speaker B: Yes. I think it was last year or the year before, during Bosley U. Which is like, for the newer agents at learn. They get to learn and do a full crash course. And there was a comment made. Someone was talking about the social media and me as an example, and how there are agents who are influencers who happen to be realtors and kind of focus on being influencers, and they want that life. They want the content creation life. They don't care for selling real estate as much versus real estate agents who happen to be content creators. Like a real estate agent as an influencer versus an influencer who happens to be a real estate agent. [00:20:12] Speaker A: The social media aspect for the second category, realtors first, is just one kind of tool in their arsenal for their marketing, for brand awareness. And it's part of their business. [00:20:23] Speaker B: And you'll also be able to see that through fluctuations. Like when I get really busy. And my first year on social media and on TikTok, I think I started posting in January. And then by the fall, I was so busy that I couldn't post anything because I didn't have time. Whereas you see people that are posting two, three, four videos a day. Where do you get the time to do that? Right. [00:20:44] Speaker D: You're not real, so. [00:20:46] Speaker B: Exactly. So your focus is not on selling real estate, it's on creating content. But you need to be like, the whole point is to sell real estate and then create content based on what you've learned while selling real estate. And that's how you help people. [00:20:59] Speaker A: Isn't that funny? Nicole and Cheryl and I were having a chat about that, and it was you, Nicole, that said, well, people, if they're looking at social proof and our social media, the times when we are absolutely the busiest, they may think that we're not busy agents because we're not posting. [00:21:12] Speaker D: They haven't posted anything. Maybe they're just, like, sitting in the back drinking margaritas. No, we are out there. [00:21:16] Speaker B: They're eating a warm burrito in my car. [00:21:19] Speaker A: And not like, good warm. [00:21:21] Speaker B: Not a good warm love burritos. [00:21:24] Speaker D: You have to listen to that episode. [00:21:26] Speaker A: Yeah, it's a good. [00:21:26] Speaker C: Gets a little overwhelmed. [00:21:28] Speaker B: Got it. [00:21:29] Speaker A: Hand snack for a realtor on the go. Right. [00:21:31] Speaker B: I usually just forget how to eat. [00:21:34] Speaker D: I could forget how to eat. [00:21:35] Speaker A: You shouldn't forget to eat. That's not a good thing. [00:21:37] Speaker C: But I want to make a comment on something she said. She mentioned Bosley, you. So I just want to tell everybody who doesn't know, we are all at the same brokerage. Bosley real estate. [00:21:46] Speaker A: Let's go to number two. And that is, what are the main platforms that realtors use? Cheryl? [00:21:51] Speaker C: Yes. So we talk about this all the time, and we'll go into each platform. But there's Facebook. And Facebook is much more, not only, but much more of a friend to friend type of platform. John, would you like to speak? [00:22:07] Speaker A: You said before when we were young. [00:22:08] Speaker C: John, you use that. Mostly it's because I'm old. [00:22:10] Speaker A: Okay. [00:22:13] Speaker B: I think I picked up on it. John, this is for you because you're old. [00:22:16] Speaker A: Yes. Old people use Facebook. [00:22:21] Speaker B: I figured it out. I got it. I picked up on it. [00:22:24] Speaker A: Listen, me and my mom are the biggest. [00:22:29] Speaker B: Yes, you're old, too. [00:22:30] Speaker C: Your aunt and your mom. [00:22:32] Speaker B: I'm not old. And I scroll through Facebook. [00:22:34] Speaker A: Okay, interesting. It's probably one of your least used platforms, though, would you? [00:22:40] Speaker B: No, no. I use Facebook more than Twitter. And. [00:22:45] Speaker C: Well, I would say Facebook is very friend to friend, because you have to add a friend, accept a friend, and unless you're fully public, which I think we probably all are, is your profile public? [00:22:56] Speaker B: I don't know about my profile. I have a business profile. But generally, Facebook is very difficult to grow an audience outside of who you already have in your network. So it's kind of like LinkedIn in that it's self promotion within your pre existing network versus other ones like Twitter or X or whatever, Instagram, TikTok that are more about growing beyond who's following you and finding people that don't already know you. [00:23:22] Speaker C: Agreed. [00:23:23] Speaker A: And just going back to that, I think a lot of agents, when they first got started, I know we did. One of the first things we did was to create that business Facebook account. [00:23:30] Speaker B: It's a rite of. [00:23:31] Speaker A: Is that's a. I'm a realtor now. [00:23:33] Speaker C: Absolutely nothing. [00:23:34] Speaker B: But it's a rite of passage. [00:23:35] Speaker A: Look at me, I've got a business. [00:23:36] Speaker C: We got. We had everyone put their reviews on there at first, and we're like, please stop. Because now all the reviews are about. [00:23:45] Speaker A: Of garbage. So that's when we pivoted over and we had a ton of reviews on Facebook. [00:23:49] Speaker B: Although Facebook reels, if you post on Instagram and you also post, allowed it to post to Facebook reels. I had one video get, like, 700,000 views on Facebook. [00:24:00] Speaker A: What? [00:24:01] Speaker B: Yeah. [00:24:01] Speaker C: All of our parents and their friends watch. [00:24:05] Speaker A: You'll notice all the comments are Doug Paulson, Pam Paulson, Andrea Paulson. My last name is Paulson, by the way. [00:24:10] Speaker C: I was saying, like, all of our posts, the first people that always like it are your mum and your aunt, your dad and my mom, like, every single time, if there's seven likes, it's mostly. [00:24:18] Speaker D: It's like the new version of my mom thinks I'm cool. She does think I'm cool every time. [00:24:22] Speaker C: Nice. Next after Facebook is Instagram. And I often will say, this is like your friends plus your sphere. And as you said, you can grow that so your friends can tell their friends and they can tell their friends. And because it started, Instagram started with, you've only got one picture, you're allowed to post. So there was more cps. Yes. And use all the filters. But then you were very careful to curate that one photo because you wanted it to be impactful. Right. [00:24:51] Speaker B: That's right. [00:24:51] Speaker D: I forgot all about that. [00:24:52] Speaker B: Yeah. [00:24:53] Speaker C: And I think that that's why Instagram still on a much higher level is about the aesthetic, right? You get a lot of design stuff on there, and even real estate posts, like people go on there to do those ten photos, see how stagers. [00:25:05] Speaker B: But outside of that, I think stories actually are much more powerful than grid posts because that keeps people up to date with what you're doing now. And I've had stories that will actually be pushed on an explore page and end up getting way more views than normal. And it's because you're posting something interesting and people are engaging with it and then they push it to other people. But that's a great way to keep in touch more frequently. And because it's a story, people don't feel like they're being spammed. Whereas if you were to post ten things in your grid, they're going to mute you. But on your story, if you post 1020, I know you guys post like massive along. [00:25:44] Speaker C: I try to curate a story exactly. [00:25:46] Speaker B: That follows a storyline. People go through it and if they want to skip it, they skip it. [00:25:51] Speaker A: Stories. You use stories a lot. We have got business for stories. We can actually track transactions and listings. [00:25:57] Speaker C: But again, it's like everything else with social media. It lets people know what you're doing. You can work your personal life into it so people feel like they know you. It can get pushed around. If you're coming from contribution, people find that valuable and they'll want to watch it. So Facebook, Instagram. I'm going to jump down to LinkedIn next, because then LinkedIn is more business to business. And as Anya's already mentioned, it is within the people that you already have added to your friend list. [00:26:23] Speaker B: So you say, but funny. Quick story. When I first got my license, and I am young, as we've all established in my friend group, my peers are not in positions to buy or sell and perhaps even lease. I went and tried to find business anywhere I could. And because I had a very brief stint in recruiting prior to real estate, I had a billion connections on LinkedIn. And I sat there and I cold messaged every single one of my connections to be like, hi. And I introduced myself and I was like, do you know anyone that might be looking to buy or sell? [00:26:59] Speaker D: Did it work? [00:27:02] Speaker B: Kind of. [00:27:03] Speaker C: But it got you started. It started the contact. [00:27:06] Speaker B: It got me started, yeah. And then, I mean, from there, I've kept in touch with some people, it connected me to some developers and there was some value that came from it. But what else was I going to be doing with my time? I didn't have any business. So I sat there and I took a week and I messaged everybody individually. [00:27:22] Speaker A: That's great. [00:27:22] Speaker C: And as we all know, in any business that needs lead generation, it's a numbers game. And you were getting the numbers. [00:27:28] Speaker A: And the kind of content you'll see on LinkedIn will be a lot of articles into investors, a lot of b to b business contacts that you have. So can I go over to YouTube? Because we started a YouTube channel, Cheryl and I, when we first moved back to Canada after our selling art career on cruise ships. And since we love Toronto so much, we started, and I had a background in production. While we were studying for our real estate exams, we started doing little Toronto vlogs. [00:27:53] Speaker C: We started a YouTube channel. [00:27:54] Speaker A: YouTube channel Jancy Toronto. But it was great. It's a little bit more. Longer videos in most cases. We were able to monetize our channel back in the day before they changed a lot of things out. We made a couple of bucks, not a lot, like $100. [00:28:11] Speaker C: We got up to a month. It bought some Dorito money, which equaled. [00:28:16] Speaker A: About editing and posting. But it was fun. We know that there's a lot of agents that use YouTube and do a lot of specific how to videos, how to find a buyer agent, how to buy in Leslieville and SEO. If you're searching things and you tag it correctly, they'll come up high. And who knows? That might lead you to a transaction or two. [00:28:39] Speaker C: We won't do a platform, a platform, a podcast about this, but how to get traction. Like, I would love to have a conversation about SEO and the proper hashtags to use and where to put things to get on the Explorer page or how to post things. [00:28:51] Speaker A: I've got it on my list of things to do because I've been reached out to by about 25 different SEO people with screenshots of my YouTube post. You get that? Yeah. Look at your. [00:29:03] Speaker D: Explorer page. [00:29:04] Speaker C: Oh, my God, Anya's face. That was awesome. That was the face I like to make most. [00:29:09] Speaker A: Let's move it along to formerly Twitter, now known as. What did you call it? How would you describe Twitter? [00:29:20] Speaker B: Twitter is where you go when you want to post. You want to start a conversation, but the conversations that perform best on Twitter or whatever are disruptive and controversial. So saying something that people essentially, you want people to have big opinions. When people have big opinions, they comment or what? I don't know what it's called on Twitter. They comment and they write something and then someone else responds. And then people get into. Yeah, they get into an argument they get into discussion, you can pop in there. [00:29:49] Speaker C: Bad for your mental health. [00:29:50] Speaker B: So there's so much. Oh, yeah, there's so much conversation happening and then you can jump in and it's almost like having a dialogue, whereas the majority of other platforms are, you are providing content and someone is consuming it, whereas with Twitter or like Reddit, for example, you can actually have a dialogue with people. [00:30:08] Speaker A: Yeah, we didn't put Reddit here. It's not a very similar. It's the threads, it's the conversation. I'm only there for the comments anyway. [00:30:15] Speaker B: That's. [00:30:16] Speaker A: But I feel sometimes, depending on how angry. [00:30:19] Speaker B: And actually, there are some realtors I follow r Toronto real estate, and there are certain realtors that have their name in their, whatever username, and I think they try to farm business on Reddit by commenting and answering people's questions. [00:30:35] Speaker A: That's cool. Yeah. [00:30:36] Speaker B: I don't know if it works. I don't know if it converts, but. [00:30:39] Speaker C: I'm sure that there is a type of person that will be drawn to that that doesn't want the in your face talking. And I want to make a comment about probably Reddit as well as Twitter x misinformation. That's where this grows as well, because there's nobody checking. Right. [00:30:54] Speaker A: People say take opinions as fact. [00:30:56] Speaker B: Yes, exactly. [00:30:58] Speaker A: Yeah. All right, let's move on to. I think this is the one we've all been waiting for, TikTok. And we are kind of going to turn it over to Anya for TikTok. [00:31:09] Speaker C: Because she is definitely the expert. [00:31:11] Speaker A: The notes that I had here that you're probably going to either agree with or tell me, totally wrong, that it was initially shorter form talks about being viral. It's global, big views, et cetera, et cetera. But we're going to actually, if you don't mind, we'll do a bit of A-Q-A and address some of these things. Cheryl, do you want to maybe start with. Sure. [00:31:29] Speaker C: Anya, you've already mentioned this video, but what was one of your first viral videos? [00:31:35] Speaker B: Last year, two years ago, as we were approaching the peak of the market, end of January 2022, we had a massive snow dump. And I remember because I had a listing closing that day, and my clients were stuck in the driveway because they couldn't get out. [00:31:54] Speaker C: Sorry. [00:31:55] Speaker B: Anyways, so we had taken the dogs out, we came back and started shoveling snow, and our neighbor's kid was talking about wanting to build a snow fort. [00:32:08] Speaker C: The younger kid or the older kid? [00:32:09] Speaker B: The older kid. The younger kid was too young to be outside and then Brandon and I, my boyfriend, looked at each other and we were like, oh, my God, we need to make a funny video about this. And after we had finished shoveling and they went inside, Brandon and I built a snow fort. And we're like, let's poke fun at how insane the Toronto market is right now. And essentially, I stood there and I pretended to sell this snow fort. And I was like, I don't know, 850,000 offers are next week. And I literally hands in pockets because it was so cold. Like, side plop into the snow fort and shimmy myself in. I knew it was funny, and I knew it would go somewhere, but by the time I went to bed, it was at, like 300,000 views. And that was quite high for what I had been getting by that point. [00:32:58] Speaker A: Wow. [00:32:59] Speaker B: And then I woke up the next morning, 700,000. And it just kept climbing. And it was on tv, radio, like newspapers, blog, tl. It was everywhere. People were messaging me. You made my family group chat. It made it to Winnipeg's version of six buzz. And people in Winnipeg, like Brandon's friends, because he's from Winnipeg, were like, is this your girlfriend? It was everywhere. [00:33:25] Speaker A: I remember it. I remember hearing your favorite part of. [00:33:27] Speaker C: It is that your hands are in the pocket. And then we spoke a little bit before yesterday or the day before when you were here, about other viral videos that you've had. Can you tell us a little bit about a couple of others that you've had? [00:33:42] Speaker B: Yes. So that was when TikTok did very well with very short videos. But now I've noticed that best performing videos are slightly longer, say two to four, 5 minutes and more stories and kind of crazy stories. So I had a situation where my clients were closing on a house they purchased, and there was an electric fireplace, but it was a nice, like, it had a whole frame. And anyways, we went to our final buyer visit, and it was gone. And we were like, where's the fireplace? Initially, I thought it was my mistake, and I maybe forgot to put it in the agreement of purchase and sale, but sure enough, I did, and I reached out to the agent, who was like, well, it's not attached to the wall. So they took it. And I was like, yeah, that's actually not how this works, because it's in the offer. [00:34:30] Speaker A: Yeah. [00:34:30] Speaker B: Mind you, this was a broker record inclusions. [00:34:33] Speaker A: Oh, my gosh. What does that mean, though? Depends. [00:34:35] Speaker B: What it means is they should know. [00:34:37] Speaker A: Should know. Yes. [00:34:38] Speaker B: Anyways, and then there was a lot of back and forth, and I told that story and that got like three and a half million views. [00:34:44] Speaker A: Wow. These things happen. We had someone take the shower, rain, unscrew the rain, shower heads off and take them off. [00:34:52] Speaker C: Anyway, I wanted to follow up on your most recent viral video. [00:34:58] Speaker B: I found a Facebook marketplace rental. Sorry, let me just say my guilty pleasure is looking at rentals on Facebook marketplace because they're wild. And not just rentals, but also just general posts because I've seen some pretty wild stuff. Anyways, I found one that was, someone was renting out the other half of their queen sized bed for like, $800 a month, and they were asking for a deposit that was much more than first and last month's rent. And pretty much the entire description was like, I previously had this arrangement. I'm looking for someone to rent the other half of my queen sized bed. There's only one bed. It's like a shared bed, not a shared room. No shared bed. And I had so many questions and of course I took to TikTok to share my many questions and my thoughts, one of which being, why not just get two twin beds or a bunk bed or even a king size bed? So you can put a barrier, like. [00:36:01] Speaker C: A queen, a pillow barrier. [00:36:02] Speaker A: Yeah. [00:36:03] Speaker B: I wouldn't want to be in a queen with Brandon. That's too close. I need my space, let alone with a roommate. Anyway, that you don't know. Exactly. [00:36:13] Speaker D: A stranger roommate from the Facebook. [00:36:15] Speaker B: And it's funny because that didn't go viral on TikTok in the sense that it got like, over a million views. I think it was at 650, maybe. Yeah. But it went everywhere. It went global. I had clients sending me clips from Polish News. I did an interview with Business Insider. It went everywhere. [00:36:38] Speaker A: Wow, there's a weird one. [00:36:40] Speaker C: And basically because news stations are probably trying to pick up on how expensive it is to live in Toronto. And this is a bit on the misinformation side, because that's not necessarily normal. I mean, obviously we know rents are very expensive, but you're not going to find a lot of half beds for rent. [00:36:54] Speaker B: No, I have since not found one. [00:36:57] Speaker D: They're scared to do it. [00:36:58] Speaker A: Now. [00:36:59] Speaker D: Marketplace on your trolling. [00:37:01] Speaker C: I know it's her guilty pleasure, so she would have seen it if it was. I would have. [00:37:04] Speaker B: Yeah. [00:37:05] Speaker A: That is a good thing. [00:37:07] Speaker C: That's for sure. [00:37:09] Speaker A: Yeah. So I just want to say, what brought you to TikTok? [00:37:13] Speaker B: My boyfriend. [00:37:14] Speaker A: Okay. [00:37:17] Speaker B: He was very quick to hop on the TikTok train. Like, late 2019 was on TikTok, and I refused to get on it for the longest time. And I was one of those people that would watch TikTok videos that were reposted to Instagram, and I would fall into that rabbit. [00:37:33] Speaker D: They are so old. [00:37:35] Speaker B: And then finally, he was like, listen, I don't know. I wasn't generating a lot of business on my own for the same thing I mentioned earlier. And he was like, I really think that this is something you need to do. I think it's a good way for you to grow your business. I said, fine. So he helped me for a really long time with content, planning, coming up with ideas, filming, and we just did it. I would post two to three videos a day, like, hammering so much out until I grew. And I want to say I started in January, and then by May, I had written my first buyer deal that came from TikTok. [00:38:16] Speaker A: Oh, wow. Is that 21 21 or 2021? [00:38:19] Speaker B: 21. [00:38:20] Speaker A: Yeah. That's great. So you can see that there has been. [00:38:23] Speaker C: I have a very clear that have come from it. [00:38:26] Speaker D: What a great boyfriend. [00:38:28] Speaker B: I paid him. It's fine. [00:38:31] Speaker C: Okay, now, this next question we have for you, it's not just about TikTok. How many followers you have on TikTok. Also, then how that translates, because you do use Instagram at a fairly high level as well. How many followers on Instagram and what these notes mean. [00:38:49] Speaker A: Yeah, so when we sat down before, you said, know, followers don't necessarily mean that much. You have a lot of followers, but it's not kind of the be all, end all because some people pay for their followers. [00:39:01] Speaker B: Right. [00:39:02] Speaker C: So you can talk about that. [00:39:03] Speaker A: Yeah. [00:39:03] Speaker B: So I have 49,000 followers on TikTok. I mean, it's great. The good thing about having that many followers is the baseline that you start with is a decent reach. And if enough people engage, then TikTok pushes it to other people's pages. Okay, so, TikTok, a lot of your views are not coming from your followers, but your for you page. But if you don't have a lot of followers, then you're not going to get as much of a push. So it helps in the sense that it gets me to more people that haven't seen me before or don't know who I am. But it does mean something. I mean, back in early TikTok days, it was much easier. Easier to go viral and to gain followers and engagement from videos, whereas now you really have to work for it. Okay, so previously, I would get a video with 1.9 million views, and I'd get 250,000 likes and 60,000 comments. Now, the same amount of views will yield to far fewer likes, far fewer comments. [00:40:06] Speaker A: Okay. [00:40:06] Speaker B: People aren't engaging as much algorithm based, do you think? [00:40:09] Speaker D: Interesting. [00:40:10] Speaker B: It is. And the main purpose of TikTok has changed a lot as they've started pushing more long form content and storytelling versus short viral clips. [00:40:20] Speaker A: Right. [00:40:21] Speaker B: So it has made a difference. And I mean, Instagram, on the other hand, has been for a long time, much harder to gain an audience on and grow followers. So I can have a video that does extremely well on Instagram or on reels that will get me maybe 1020, 30 new followers. Whereas when I've been reposted on six buz or news articles or. You don't like six buz. [00:40:47] Speaker D: I don't know. [00:40:48] Speaker A: When it is quiet over here. Right. We're going to loop you in after. [00:40:55] Speaker D: Oh, my God. I should be making notes about things I need to research after this. [00:40:59] Speaker A: Watch the video many times. I know you will anyway. Okay. [00:41:02] Speaker B: But when I get reposted by pages that have a lot of followers, like narcissity, for example, reposted me at one point, and I got thousands of followers. I got probably close to a thousand from that. [00:41:14] Speaker A: On Instagram. [00:41:15] Speaker B: Yes. [00:41:15] Speaker A: Okay. [00:41:15] Speaker B: So that makes a difference. And on Instagram, because a lot of your, it's a lot more focused on pushing to your followers versus outside, then the more followers you have are important, but it's very easy to see engagement. So when you see someone with 15,000 followers and two comments on each of their posts, pretty clear that they bought their followers, right? [00:41:37] Speaker A: And half of them. You were mentioning that. I'm not sure if you want to share that. Sure, yeah, go for it. [00:41:44] Speaker B: When I started, I thought, help show that I'm a little bit more credible, and I ball, like, I don't know, 5000 followers. [00:41:51] Speaker A: Someone recommended that you do that, right? Yes. [00:41:55] Speaker B: And then with time, even, like, six months, that number started drastically falling because all of these followers are just bots. Like you're paying for bots to follow you. They're not real people. It's not like you're paying to get more reach to be followed by real people. You're paying to be followed by fake accounts, and Instagram shuts those accounts down after a while. So even though I paid for 5000, that number very quickly dwindled down to nothing. I mean, mind you, that was dropping while I was growing. So I never ended up at zero, but I would watch how many followers I was losing because all of those accounts were being very interesting. [00:42:36] Speaker C: So you would say it was a waste of money. [00:42:38] Speaker B: I mean, it was like $10, but yes, I would. [00:42:42] Speaker D: One of my questions, what do they cost? [00:42:44] Speaker B: It wasn't a lot, but I do think that it's a waste. I don't think there's any benefit to doing. [00:42:49] Speaker D: You could have bought burritos with that $10. [00:42:50] Speaker B: I could have. Well, not with today's burrito prices. [00:42:54] Speaker A: Well, you could have bought the frozen burritos from lavas, potentially, or no frills, but not a proper, like. [00:42:59] Speaker B: I could have gotten two tacos from Gus. [00:43:03] Speaker C: Tacos. [00:43:03] Speaker A: Can I ask you, what doors have TikTok opened for you? [00:43:08] Speaker B: Many. [00:43:09] Speaker A: Yeah. [00:43:10] Speaker B: I mean, a brokerage change. Connections I made on TikTok brought me to Bosley, and that was a great decision for me. I've been there two and a half years and I'm very happy. But also, I've been interviewed on the news a couple of times. I've done features in the Toronto Star. It's given me a lot of more traditional media exposure that I would not have gotten had I not had that. [00:43:37] Speaker A: You were also invited on the Realestatepodcast ca. [00:43:40] Speaker D: Don't forget, I was invited and accepted. [00:43:44] Speaker A: Thank you. [00:43:46] Speaker B: I also did a paid post earlier this year, which I can tell you guys, after we're not recording how much I got paid for that. [00:43:54] Speaker A: Okay. Right. [00:43:56] Speaker C: So it's bringing in money for you. [00:43:58] Speaker B: Well, it's just one. If you want to, I could continue down that avenue, but also, I mean, meeting new people, clients. New clients. It's opened a huge door with that. And even, like, speaking at conferences and being invited to go on other podcasts and stuff, it's definitely helped me with my overall exposure. [00:44:19] Speaker A: Great. [00:44:19] Speaker D: We don't really talk about other podcasts. [00:44:21] Speaker B: On this podcast, I didn't name anything. [00:44:23] Speaker A: We can come on, ca. You want to go with the next one? [00:44:29] Speaker C: Shell? We spoke a little bit about this the other day when we were doing a run through with you. About what type of clients do you find are drawn to you on TikTok? [00:44:40] Speaker B: What I really love about generating business this way is that people that watch my videos are reaching out to me after they've gotten an idea of my personality. And there are a lot of agents that put up a front on social media and do not portray their real personality. But anyone who's met me knows that I'm exactly as I am on social media. And so people that reach out to me are people that I already would get along with. And the majority of my clients I'm still in touch with and I love and I would hang out with anytime they wanted know hang like they're all people that I feel very connected to because they already knew that they would like my personality. So that's been huge. But, I mean, I'm sure age demographic is a question that no one has asked yet, but is thinking about, because I'm sure Nicole is assuming that TikTok is for children. [00:45:42] Speaker A: What do you think, Nicole? [00:45:44] Speaker D: I don't know. [00:45:45] Speaker A: One. [00:45:45] Speaker D: Would you tell me about that? [00:45:46] Speaker C: Would you make an assumption that because you have a friend who's on TikTok as well, that her or Anya, the majority of the people that are coming through are younger people? [00:45:53] Speaker D: Previously I would have, because I feel like I'm too old for TikTok. But I do know from my other friend that does some TikToking that she said, you'd be surprised. She has a lot of professional, older, mature people reaching out to her and just use it as a vehicle to find other women entrepreneurs and then sort of bond that way. [00:46:10] Speaker B: So talk about the well, I've had so many people say, why do you waste your time? That's for kids. And even within our brokerage, I did a seminar talking about social media, and the number one thing that people were saying that were attending the seminar was, well, that's for kids. Like, only kids are on TikTok. And I was like, no, you'd be surprised. I would say the vast majority of the biggest demographic I get from social media are first time buyers or upsizers, people that are selling their first condo, like their first purchase and buying their first house. [00:46:44] Speaker A: Great people to have for someone in what place you are in your career, because these will obviously continue to grow. [00:46:51] Speaker B: And many of them are in similar points in their careers as I would be, and similar life points, perhaps considering having kids at some point in the future, but not quite at the point that they're having kids. Even though I've had a whole range from people that are my age to people that are my parents age or older than my parents. Yeah. [00:47:11] Speaker A: So not just for kids. I think the agents at our brokerage that said that to you are very fixed mindset. [00:47:16] Speaker B: But not only that, I think that that's just an assumption. And people are vastly uneducated on what the age demographics are. And I've pulled up my demographics and showed it to them, and I think, if I remember correctly, I've got something like 45% are 25 to 35 and 30% are 35 to 45 or 50. Yeah. [00:47:41] Speaker C: I would say, though, any social media, it's the same as why we, as business owners use it. There's going to be one person who uses it just to mindlessly scroll or for fun, and there's going to be one person who actually uses it to find business partners or to research what they're looking into or whatnot, wanting value from it. [00:47:58] Speaker A: That's a good segue to the next, actually. If you do track your numbers, last year, 2023, how many clients can you attribute to TikTok? [00:48:08] Speaker B: I don't know the number, but it was about 35% were first time from TikTok. [00:48:16] Speaker A: Okay. [00:48:16] Speaker B: But then the remainder were repeat and referral, and some of them were also people that were from TikTok referring me business or repeat business. But in 2022, was just under 80% new business from TikTok. [00:48:35] Speaker A: That's fantastic. [00:48:36] Speaker C: Yeah, that's amazing. I want to go back to something you said about people knowing your personality. And I think that we can all say that personality matches are a realtor's dream. You want to work with people that you like and that you want to continue to be friends with and build rapport with. So you have almost hit, like, a magical nail on the head there. [00:48:55] Speaker A: At least they know who you are beforehand, kind of, and they feel like they know you. That's a very personal thing, isn't it? [00:48:59] Speaker B: It is. [00:49:00] Speaker C: I wouldn't have been able to say it so eloquently, or I don't even know if I thought it. But it's why I do insta stories and why we do this podcast is because we want to attract like minded people. We want people who choose to work with us to already know us and hopefully be someone we'll like as well. [00:49:14] Speaker B: Yeah. And it takes out a lot of selling yourself when you meet someone because you've already sold yourself. [00:49:21] Speaker A: The rapport is kind of already there. Cheryl mentioned something about people just scrolling on TikTok. So let's talk about that. And you briefly touched on it as well, managing your time on TikTok. I personally, I don't have TikTok because I know I have a very addictive personality, and I've been able to waste hours just on reels. Like, next thing you know, two and a half hours later, I'm like, I've done absolutely nothing. I've been sitting here since 06:00 p.m. Not watching a hockey game because I'm too engrossed. And we know clients and friends that are also very addicted to TikTok. How do you manage the work side of things without getting into the scroll side of things? I get bored yeah. [00:50:00] Speaker C: You get bored of social media. [00:50:01] Speaker B: Yeah, I've got, like, lucky 20 to 30 minutes max window at a time where I just get bored and I need to do something else. [00:50:10] Speaker C: Because social media, then the way that you use it for business, isn't for everyone. So if there is, John, I don't know if you'd be able to build a business as well as Anya, because you would go down rabbit holes more often, where you're almost the perfect personality who gets bored with it from an entertainment perspective for yourself. [00:50:26] Speaker B: Yes. But that's also somewhat learned. I mean, I used to get very fixated on comments people would leave people being mean, like that kind of stuff. And it took a lot of time to be able to just brush it off and say, well, this person has nothing better to do than to be mean to someone that they've never met, so sucks to be them. [00:50:44] Speaker A: Good for you. What a great mindset to have. Yeah. [00:50:46] Speaker C: And that's something we didn't talk about at all yet. When you're putting yourself out there on social media, you're putting yourself out there for trolls and for negativity, and we. [00:50:54] Speaker A: Will talk about that. [00:50:55] Speaker B: And not only that, but when you put yourself out there to that degree, and because I have that many followers, but they're very heavily concentrated within Toronto, there are people that will recognize me and people that dislike me. And one time I was driving Brandon's car, and thankfully, not my car, but someone recognized me, and I was doing showings in Fort York. Someone keyed the car. Did not key any other car in the row exclusively that car. [00:51:23] Speaker C: Oh, my God. [00:51:24] Speaker A: That's terrible. Humans suck sometimes humans do suck. [00:51:28] Speaker D: Why is it thankful that it was Brandon's car? [00:51:29] Speaker C: Because then she didn't have to deal with it. [00:51:31] Speaker B: Because. [00:51:33] Speaker D: He'S essentially Brandon's voice on his side note. [00:51:36] Speaker B: He's essentially driving a car that he's waiting to drive into the ground. It's at 400,000. [00:51:42] Speaker A: Makes sense. She's not just like Han. [00:51:46] Speaker B: No. It would have been like he has never cared to get it fixed because he's driving this car until it stops working. [00:51:54] Speaker C: Before you go on to the next question, Mr. Finger. Yeah, can I just, apart from what we're asking, anya, how many hours a day do you think that you spend on Instagram personally or social media? [00:52:05] Speaker A: Not Instagram from January, March, April, or the rest of the year in general. [00:52:10] Speaker C: Could you say, like, I spend probably. [00:52:12] Speaker A: A couple hours on social media? [00:52:13] Speaker C: What would you say? [00:52:14] Speaker A: A couple hours a day? [00:52:15] Speaker D: Yeah, I'd say a couple hours a week. [00:52:16] Speaker A: A week. Wow. Okay. Cheryl spends a lot of time, but it's work related. [00:52:20] Speaker C: She's on there because I view, and I don't know if you feel the same way because I view it as work. I have a hard time going on it for pleasure. [00:52:28] Speaker B: Somewhat on Instagram, but TikTok, I really like. I really enjoy. My TikTok feed is very much made up of clips from podcasts, usually podcasts done by comedians and stand up comedy. That's, like, the bulk of my feed. So then I very podcast. [00:52:48] Speaker A: That's fun most times. [00:52:49] Speaker B: Yeah. Or, like, dog videos. [00:52:51] Speaker A: Okay. Yeah. That's all my feed for Instagram. [00:52:54] Speaker B: Everything dog, because I understand how the algorithm works. I curate the algorithm to work for me. So I purposely and intentionally engage with videos that I want more of so that I have built my feed. And this is because I like to be able to listen to it and then put my phone down and do something while I'm listening to it. [00:53:16] Speaker A: Okay. [00:53:16] Speaker B: Like, if I'm brushing my teeth, I want to be listening to a stand up, or, like. So I've built it to get to that point, and that's why the feed is good. [00:53:25] Speaker C: So how many hours a day would you say you spend on social media for pleasure? [00:53:30] Speaker B: Not more than an hour and a half. [00:53:31] Speaker A: Okay, sorry. [00:53:33] Speaker D: Did you answer how many hours a day? [00:53:35] Speaker C: I'd say barely, like, hours at all. I think I'm more like you like hours a week. [00:53:39] Speaker A: Right? She's not. [00:53:40] Speaker C: I'm on it to check messages. I engage with my friends and family and our clients a lot on social media. I use Instagram and Facebook more for the messenger aspect of it than the scrolling. [00:53:50] Speaker A: Okay, let's talk a little bit about engagement. Can you share the most unusual interaction that you've had on TikTok? [00:53:59] Speaker B: I don't get. I get super weird messages all the time, but I just delete them. Delete them? [00:54:04] Speaker A: Like, Bradley Cooper hasn't reached out or anything? [00:54:06] Speaker B: No. [00:54:06] Speaker A: Okay. [00:54:07] Speaker B: I had a couple of pretty big influencers reach out, asking for help with purchases or whatnot. [00:54:16] Speaker A: Wow. [00:54:17] Speaker B: But outside of that, I don't know, like, getting comments from some bigger brands, brands that I like. Chef's plate sent me a box once. But if you mean, like, weird interactions, I remember one time, and this was probably not that long after the Snowfort video, I was like, there's a cocoa bubble tea at the top of my. And I. Brandon and I are bubble tea fanatics. And so one time I went to get us bubble tea, and I was like, in I don't know, like, bike shorts and, like, a sweater. My hair was a mess, and I just hobbled over to coco to get bubble tea, thinking I'm not going to see anyone I know. And I walk in and this guy is, like, staring at me. And I went like, weirdo. And he kept staring, and he goes, are you that realtor? And I was like, what? He was like, the one from TikTok? And I was like, yeah, that would be me. And he was like, I love you. [00:55:21] Speaker D: That's good. I thought he was going to ask for your. [00:55:23] Speaker A: Yeah, it's positive. Thank you. [00:55:24] Speaker B: Yeah, I've had a couple of people stop and be like, wait, are you that one with the snow fort? And I was like, yeah, that is indeed me. [00:55:35] Speaker A: Nice. [00:55:35] Speaker C: Would you consider yourself a TikTok influencer? [00:55:38] Speaker A: No, you're just a realtor that uses TikTok. Yeah, not just a realtor. An excellent realtor that uses social media. [00:55:46] Speaker B: It's funny because I am still a little bit weirded out by the fact that people that I don't know know went to. I was at Treb for Tressa training, and as I was leaving, this person stopped me, and they were like, oh, my God, I love then. And then she turns around to this person that was standing next to her, and she's like, do you know who this is? It's a strange feeling. [00:56:11] Speaker A: Yeah. And then our final thing we can or can't cover. You mentioned that when we chatted that people reached out to you to do a TikTok video for them. On their listing, they've listed with another agent, and they reach out and say, hey, what do you say about that? [00:56:28] Speaker B: Yeah, people will message me and be like, they'll send me a link to the Realtor Ca listing. [00:56:34] Speaker A: I love that when people do that. [00:56:35] Speaker B: And they'll be like, hey, I'm selling my condo. If you'd like to come do a video of it, I'd love that. Now, I have an easy cop out because I don't do video tours. So I'm like, no, sir, that's not my thing. I don't do that. But it is irritating, because why don't. [00:56:53] Speaker A: You ask your realtor? [00:56:54] Speaker B: Why don't you ask your realtor? Or if you want my social media reach, hire me. And if you don't want to, that's fine. You don't need to, but then don't turn around and ask me to do you a favor and share my audience with you when you didn't even consider me. [00:57:12] Speaker C: Right, totally. [00:57:14] Speaker A: That was interesting. I found that tidbit. Interesting. [00:57:16] Speaker B: When we said it happens quite frequently. [00:57:18] Speaker A: I can imagine. [00:57:19] Speaker C: I think that sometimes it's because the general public doesn't understand real estate well enough. Real estate is confusing and they don't know that inside we're like, yeah. [00:57:30] Speaker B: Or like the messages where they're like, hey, this is like, I'm selling my house. If you have anyone. I'm like, no, I actually have the MLS and I saw it. [00:57:38] Speaker C: Yes. [00:57:38] Speaker A: How many times do we say that? I have. [00:57:41] Speaker B: I know. [00:57:43] Speaker A: If I have a buyer, we'll tour your property. [00:57:45] Speaker B: I would have been there already. [00:57:48] Speaker A: Thank you so much for sharing your insights. That was insightful. I know. For Nicole. Yes. [00:57:54] Speaker C: Answering our very hard hitting questions. [00:57:56] Speaker A: Yeah, it's great. So let's move over to general public perception. We talked about smoke and mirrors. Now, I think social media in general, whether or not it's for real estate or not, a lot of times what you put out there is not necessarily what you are truly feeling, who you exactly are. It's smoke and mirrors. How many times have you seen somebody posting, oh, I'm having the best time and this is, my life is so great. And then you may have, they're actually crying in the. Exactly. Private conversation with them a week later and they're like, oh my God, my life is terrible. [00:58:28] Speaker C: We curate what we put out there. [00:58:31] Speaker A: Just as the general public does the highlights reel. [00:58:34] Speaker C: Right. [00:58:34] Speaker D: That's what they say. Don't compare your life to the highlights reel of someone else's life. [00:58:37] Speaker A: Exactly. [00:58:38] Speaker C: It's a good quote for the quote board. [00:58:39] Speaker A: That's a great one for the quote. [00:58:41] Speaker D: Things about social media. [00:58:44] Speaker A: So I think one of the biggest smoke and mirrors or public misconceptions is when it comes to tours, walkthrough tours. And we just had a bulletin be sent out by our real estate council of Ontario talking about if it's done, how it should be done properly. [00:58:58] Speaker C: Because of this misconception. [00:58:59] Speaker A: Because of this misconception. So people walking through this beautiful home, doing a tour, putting on TikTok, Instagram, everywhere like that. And the general conception is from the public is that it's that realtor's listing. That's many cases and sometimes most cases not the case. Right. [00:59:14] Speaker C: And I've talked about this many times where we've done something. We don't do tours. I do more like funny walkthroughs. And I point out learning moments. But there's been many times at the end where I'll say list price, I'll say how many offers and what it's sold for. And all through the videos, I will mention that we have a buyer or we're just going to check this out. This is not our listing. And by the time I post that sale price, the amount of people that say, congratulations on your well done, not mine. So even if you're actually saying this isn't my listing, people make an assumption, again, goes back to maybe people not understanding. [00:59:50] Speaker A: And it's now required by Rico. It was required by all the different real estate boards, like Treb, for example. But it's now required by RIco that you ask permission from the seller, from the listing agent, and also give credit on any of these posts. So you hopefully should see this happening more often for these tours. But I think even if the agent were to do that with the tour, people watching may still think that it's their listing. Another one that we saw a couple of years back is there was an agent who posted a post about a professional athlete and just said, wanted to congratulate this professional athlete for me, finding their next home. And the amount of people. Go. Go ahead, Cheryl. [01:00:29] Speaker C: That realtor, though, that was what they were trying to do, was to give a perception, right? The amount of people who thought it. [01:00:37] Speaker A: Was a purchase, a multi, multi million dollar purchase. And this is a very well known athlete in Toronto. [01:00:42] Speaker C: And this, though, is about the smoke and mirror is like we're using and also posting lease. It was a lease, but you use the information the way that you want to present it. [01:00:53] Speaker A: Smoke and mirror. And it's funny. [01:00:54] Speaker B: Can I add something? [01:00:55] Speaker A: Yes. [01:00:55] Speaker B: You mean, first of all, I think it's wildly unprofessional to take a photo with your client who happens to be famous and post it and be like, look at what I've done. [01:01:05] Speaker A: Right? [01:01:05] Speaker B: But it was so unprofessional to the point that athlete ended up purchasing in the greater Toronto area and did not use that agent. [01:01:16] Speaker C: That's an inside information. [01:01:19] Speaker A: Well, Nicole, you had a client reach. [01:01:21] Speaker D: Out to you about that because I'm not so much on the social media as you may or may not know. [01:01:27] Speaker C: That's also why she calls it the. [01:01:29] Speaker D: I hadn't realized this, but apropos of nothing would be at showings and my clients would be like, hey, do you know that famous Realtor that's helping those famous people buy houses by name and name this person? [01:01:40] Speaker A: We found that interesting because we have helped numerous Toronto Blue Jays over the last three or four years and we've never posted about it. [01:01:47] Speaker C: The point I wanted to make is that you actually don't end up dealing with the athlete or the professional or celebrity as much like we deal with the manager, the wives, the financial planners. The financial planners, yeah. You meet those people, but sometimes it's just for a split second. [01:02:01] Speaker A: Yeah. The athletes themselves. [01:02:03] Speaker B: And you don't ask them for a photo. [01:02:05] Speaker A: Do you think that people choose an agent because of what they post on you? [01:02:10] Speaker B: Yeah, I think some people do and some people will. It will be a deciding factor. If they're considering multiple agents, they'll look and see what kind of stuff they're posting. But I mean, for me, because it's my lead generation source, then it does matter a lot more than someone who perhaps is just using it as just to have it. So that when they're interviewing clients and the client goes and looks at their social media, they have stuff there. But it's not the defining factor. [01:02:39] Speaker C: It's not a focus for you. Yeah, exactly right. [01:02:41] Speaker A: And there are agents out there that are purely, look at me. The peacocks, we call them. And realtors have, in my opinion, a bad perception in the general public. And I like to say that there are realtors out there that put the douchey in fiduciary duty. Right. Because we have a fiduciary duty. I like that because I think that's hilarious. Thank you. [01:03:03] Speaker C: You can use that. [01:03:06] Speaker A: Because, oh, my. [01:03:06] Speaker C: Gosh, look at me. Realtors perpetuate and they support that whole idea that we're. [01:03:12] Speaker A: Yeah, we get a bad enough rap. [01:03:14] Speaker B: And the problem is that then I have to hear about it in my comments. People being like, real. There's one person that consistently will either be reported and have to make a new account. Real. A waste. Agents. And I'm like, is that the best that you can come up with? Real a waste? Yeah, but I deal with this in my comments. [01:03:34] Speaker D: Waste of time. His time, her time. [01:03:36] Speaker B: No, but just like, what? And every time I'm like, is this the best you can do? If you have all this time, come up with a better dig at me, please. I invite it. [01:03:47] Speaker A: Our fourth section where we're going to wrap things up is the impact on the real estate industry. First of all, it's become an industry in its own right. Social media. It takes a heck of a lot of time for realtors to do that. So how many hours do you think you spend a week on you working on social media? Not looking, but actually creating. Postings. Creating is one thing, but then posting, marketing, all that. [01:04:09] Speaker B: I'm super efficient, so not a lot. [01:04:11] Speaker A: Okay. [01:04:12] Speaker B: I sit there, and if you've watched my videos, I'm frequently just, like, sitting in my car or on my couch. I don't have a set up, and I don't get myself. Yeah, but this is for a long piece of content, whereas that's just like, a quick, like, I just tell a story. So it'll take me maybe 15, 20 minutes to film one to two videos, depending on how far down the rabbit hole I fall when I start talking. And then maybe five to 10 minutes to edit, write captions, and then either draft it or post it. [01:04:41] Speaker A: Cool. [01:04:42] Speaker B: So I'm not really spending all that much time now. I used to spend a lot more when I was putting out two, three videos a day, but now I'm more realistically putting out five videos a week. Okay, so I'll film most of them in one day. Yeah, it is. But I wouldn't say I'm spending more than, like, three to 4 hours a week on it. [01:04:58] Speaker A: A week. Okay, Cheryl, I know you, and I. [01:05:01] Speaker C: Think I'm too hard on myself if I don't feel like it or if it doesn't feel right or I can't curate that story because I'm not just doing one post, I'm usually doing. [01:05:12] Speaker A: You do a lot of planning. Yeah. [01:05:13] Speaker C: So that is what takes me so long, is the planning. And I'm very busy with other things, so having the mental state for planning as well. [01:05:23] Speaker D: Very different personalities. [01:05:25] Speaker B: Ask me again when I start doing long form content. It'll be a very different conversation. [01:05:29] Speaker A: We'll have you back next year, now. [01:05:31] Speaker B: That I've gotten my own fancy mic. [01:05:33] Speaker A: That's right. [01:05:33] Speaker D: You got to get that back. [01:05:35] Speaker C: I did an Instagram. No, I know. [01:05:36] Speaker B: You missed it. I bought my own. [01:05:37] Speaker C: Yeah, she came in with her own. I completed an Instagram story yesterday, and it was only about eight or nine slides. It was less than 5 minutes long. It took me three days, an hour and a half each day, trying to film, trying to put it together, realizing it didn't work, giving my head a shake, going, okay, I'll shower tomorrow because I try to make sure my hair is not dirty or I put a hat on, which is why I'm wearing a hat in one of those videos, of course. So, yeah, it takes me many, many hours for not nearly as much content. [01:06:08] Speaker A: Would you say that the content that's out there is starting to look all the same? Because we talked about the impact on the real estate industry. There are people that don't have time, so they'll hire vas, social media companies, and it just seems like it's all the same, right? [01:06:23] Speaker B: Yeah. I mean, a lot of them hire the same company, and when it's not you that's doing it, then it's all general fluff. And it's much harder to have very in depth content written by someone who's not actually in the industry. So it does like if I have someone do my content planning, they'll give me an idea and from the idea I'll expand on it. Whereas if you're having someone post the content for you, they're drafting whatever it is that they think, but they don't know because they're not in it. [01:06:52] Speaker A: Totally. You lose your voice. And that's why people are drawn to some agents and following them in the first place. [01:06:57] Speaker C: Yeah. I think you and I had a small conversation once too, about not wanting to hand over any of that because it loses our personality. No, thank you. I don't want to be the same as everyone else. [01:07:09] Speaker A: That's right. Be different. So we talked about the impact on the real estate industry. I want to talk about the impact on realtors themselves because we've seen a lot of this happening in recent years. Tone deaf posts and content and realtors getting canceled. There was one that created a lot of buzz in the news recently, a couple that posted something that ended up. [01:07:33] Speaker C: Getting them fired from their broker. [01:07:34] Speaker A: Yeah, let go. [01:07:36] Speaker B: And they were pretty high up within that brokerage. [01:07:38] Speaker A: Yes, they were. People don't realize when you're putting it out there, it's going to be absorbed and taken, however it's going to be taken. [01:07:45] Speaker B: I don't know if you guys remember this, but there was an agent pretty early on when the conflict broke out in Israel and Palestine that made a joke about the rebel, the rubble. And that really ticked me off and I took it to my social media and that was probably amongst the most engagement I've received. Outrage people. There were petitions signed. I believe that Rico's investigating now. They were fired from the brokerage and they were broke of record. [01:08:15] Speaker A: Yes, I remember that. [01:08:17] Speaker B: And that was extremely toned up. And this agent actually followed me and saw that I posted that and deleted their account temporarily and then rebooted it and now still follows me. A huge thing when you are on social media is that you need to be very careful what you're saying. [01:08:33] Speaker A: Totally. [01:08:34] Speaker B: Because a, it can be misconstrued as advice and like expert advice and people will take it, but also they don't understand that you're sharing your thoughts and your opinions, but that's not a fact. So if I say, oh my gosh, while we're in the midst of the peak of the market, it doesn't look like things are going to cool down anytime soon. What could possibly bring an end to this? And then interest rates start changing and then the market starts slowing down. But at that point, you don't know that that's something that's going to happen. Like this was before there was even talk of the rate hikes. So you need to be so careful in what you're saying because it can really turn around and bite you. [01:09:15] Speaker A: You got to have a disclaimer, language. [01:09:18] Speaker C: Like, we talk about this all the time. Even when you're discussing real estate in person with any of your clients or potential clients, you have to be careful of your language because you can't say things as facts. You have to make sure it's opinion. You have to use more vague, I guess. And don't say absolutes because you don't know. We don't have a critical. [01:09:34] Speaker B: But even the disclaimer saves you legally, but it doesn't save you from people taking that and spinning that opinion and ripping you to shreds. [01:09:43] Speaker A: And they've been attacked verbally, physically. And you know what? If you're going to put your political and socioeconomic views out there, expect that they're not going to vibe with or. [01:09:54] Speaker B: Know your audience and know who it is that's watching you and be careful. [01:09:58] Speaker A: But there's some agents out there that just want to go for the reaction. Infamy for them is as good as fame. Not my cup of tea or our cup of tea, I would imagine. Finally, I want to talk about mental health because, and it's just not for realtors, for everyone. We have teenage nieces and nephew, and I can imagine we didn't grow up with social media. You kind of did. It can be terrible to see, well, just as agents, to see what all these other agents are putting out there. It might be smoke and mirrors, and. [01:10:28] Speaker C: We know it's smoke and mirrors. [01:10:30] Speaker A: Oh, my God, they just got this listing. They've got beautiful staging. They seem to be so busy. And you look at that and turn that back on yourself and like, why? Am I not good enough? [01:10:39] Speaker C: Yeah, and even I, and probably you, too, as well, Nicole, who don't look at a lot of social media. I get the, when you're going through other people's posts, but I don't even. [01:10:51] Speaker B: Know that that's exclusively social media. That's also just like seeing the same name on listings pop up every time I look at the updates. I always scroll to see who was the co op brokerage and who was the listing brokerage. [01:11:04] Speaker C: I do that too. Yeah, who's doing deals? [01:11:06] Speaker B: Exactly. So that can always be. But then you notice the name once, but then you go on and you do four deals. But you remember that you saw that name one time and then you're like. [01:11:15] Speaker C: Yeah, but that's actually factual, though. Those are real deals. Like when you're looking on social media, it might not be real. And even though you know that, you feel like you're not doing enough, your marketing doesn't look as good, your branding doesn't look as good, you're not posting as often as you should. It's constant. And that's also why it's good to take a break, because you know that it's the highlight reel, it's smoking mirrors, and it does affect your mental health. [01:11:39] Speaker A: Take a break, look at the mirror every morning and just say, I'm good enough, I'm smart enough, and gosh darn it, people like me. That'll help you. [01:11:46] Speaker D: John's been doing a lot of reading. [01:11:47] Speaker A: In this drive, and I think you and I are the only one that. [01:11:51] Speaker C: Got that Saturday Night Live character. [01:11:54] Speaker A: So that kind of covers everything that we were going to. I'd like to finish up with some takeaways. Number one, realtors spend a lot of time on social media, both consuming and creating more and more. I would say that realtors may spend more than the average of two and a half hours a day. Would you guys probably agree as a profession? [01:12:13] Speaker B: Yes, probably. [01:12:15] Speaker D: Auditorium, that's for sure. [01:12:17] Speaker A: Cheryl, what do you always say right there? [01:12:20] Speaker C: Cheryl always says, choose your path platform and find your voice. [01:12:25] Speaker A: These are my notes. She doesn't actually say it like that. [01:12:27] Speaker C: But I do know what you focus on expands. So choose whatever works for you. Because going back to the just doing it to have it, there's no personality there and you're not going to necessarily love what you're doing and therefore not post well. [01:12:41] Speaker B: But it's also just like, whatever works for you, works for you. Some people do well with doorknocking. Some people do well with cold calling. Some people do well with farming within a community or like their gym. Some people do well with writing and doing blogs or doing vlogs. Everyone has their own thing that works well for them. And if it works for you, you should keep doing it. But you shouldn't get on social media just because everyone else is doing it. [01:13:06] Speaker A: Yeah, for sure. We talked about it, a lot of it being smoke and mirrors. I would just say, for the general public, take everything with a grain of salt. When you're looking at all the different posts we just covered that it could help or hurt a realtor. [01:13:20] Speaker C: And I made a note here to say that it can help or hurt, and we can apply this to any business. You have to be careful when you're posting out there, putting yourself out there. [01:13:30] Speaker A: Yeah. Two kinds of agents that we've seen. The influencer wannabes that also do real estate. Probably less real estate than more doing the influence and content creation, and those that are kind of like us. [01:13:42] Speaker C: There's influencers who just happen to be realtors and realtors who use social media in their business. [01:13:46] Speaker A: Finally, I think that we all realize that the general public is out there. They're looking at social media, they're doing the to shop for houses, and they're also doing to shop for agents. And I think that's about it. I want to thank you, Anya. Don't forget, actually, you know what, one thing that we do at every podcast is we love to support local businesses. Would you mind? What's one of your favorite local business. What's one of your favorite local businesses in Leslieville? Just to give them a shout. [01:14:13] Speaker B: This. I couldn't tell you the name, but there's like a little hole in the wall vietnamese spot on Gerard between Galt and Jones on the north side that sells Bonmi and fresh rolls. We love it there. [01:14:25] Speaker A: Excellent. We're going to tell you the name. That's right. We'll put it in the comments on the YouTube so you guys can. I'll do the research for Bonmi. [01:14:31] Speaker B: I'm not a big Bonmi person, but I love a fresh roll, and they make really good fresh roll. [01:14:35] Speaker A: Amazing. Okay, that's it for then. Today. First of all, don't forget to follow Anya. Ase realty, what's your middle name? [01:14:42] Speaker B: Svilanovich. [01:14:43] Speaker A: Oh, wow. Is it really? [01:14:44] Speaker B: Yeah, how would I lie? [01:14:46] Speaker D: Did you just make that up right now? [01:14:48] Speaker A: Ase realty. TikTok Instagram. You can follow us. Jnc Toronto Group TikTok. Instagram. No, not TikTok. Instagram. Facebook. [01:14:57] Speaker B: I have TikTok. [01:14:58] Speaker A: Yeah. And of course, all of our content can be found at the Realestatepodcast ca. Another couple of fun. If you want fun content for real estate, head over to Instagram and look up actually agents and the broke agent. [01:15:12] Speaker C: From the perspective of being a realtor. [01:15:14] Speaker A: Yes, it definitely is. And I think that's about it. Until next time, keep real estate, folks. I didn't plan this very well. Here's the end. Let me redo this. All right, that's it for the real estate podcast for this time, folks. We look forward to joining you the next time with a bunch of fantastic real estate related fun and amazing content. How'd that go? That was much better. Still pretty terrible. All right, bye, guys. You have been listening to therealestatepodcast. Ca. Visit our website for more episodes and follow us on Instagram, Facebook and YouTube at JNC Toronto Group.