Episode 10: Design and Real Estate

April 15, 2024 00:55:29
Episode 10: Design and Real Estate
The Real Estate Podcast
Episode 10: Design and Real Estate

Apr 15 2024 | 00:55:29

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Hosted By

Cheryl Mickolwin Jon Paulson Nicole Norton

Show Notes

Interior Design and Real Estate go hand in hand. In this episode of The Real Estate Podcast, we are joined by Jessica Kelly of Jessica Kelly Designs to talk re-sale, the ideal client and staging vs decorating. Jessie brings a breadth of experience and insight as to what makes a property “sing”, not playing it safe, and challenges along the way.
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Episode Transcript

[00:00:01] Speaker A: You are listening to the Realestatepodcast ca, brought to you by JNC Toronto real Estate group. All right, welcome back, everyone, to the 10th episode of the Realestatepodcast ca. I'm John, along with Cheryl and Nicole, your hosts. We are the JNC Toronto real Estate group. And today's episode is all about design and real estate. And we have a very special guest with us, Jessica. Jessica Kelly of Jessica Kelly design. Welcome. [00:00:37] Speaker B: Thank you. Nice to be here. [00:00:40] Speaker A: Oh, no, not yet. Cheryl, don't jump the gun. I have it here. Now, do you prefer Jessica or Jesse? Because I've always known you as Jesse. Mind you, you've always known me as JD, whoever that guy is. [00:00:52] Speaker B: So Jessica just sounds better for my business name. So hence Jessica Kelly design. But yes, people call me Jess or Jesse. I'm more comfortable with that. [00:01:01] Speaker A: Okay, perfect. [00:01:01] Speaker B: Thank you, Brad. [00:01:02] Speaker A: Thanks. I don't want to do this improper by any means. [00:01:05] Speaker B: Jessica feels like I'm in trouble. [00:01:08] Speaker C: Jonathan. [00:01:09] Speaker B: Yes. [00:01:11] Speaker A: Whenever I hear Jonathan, I was like, where's my mom? And what have I done? [00:01:14] Speaker B: Yeah. [00:01:15] Speaker A: All right, I also want to mention that this is a bit of a milestone for us. Our 10th episode. [00:01:20] Speaker B: Congratulations. [00:01:20] Speaker A: Thank you. So it's a real treat to have you and your insights on our 10th episode. Here's a fun podcast fact. Only 20% of podcasts actually succeed, and the vast majority never make it past seven episodes. It's what's known as pod fishing. [00:01:38] Speaker B: All right, so we made it past seven. [00:01:40] Speaker A: We did. We're here in the long haul, it's. [00:01:42] Speaker D: Like, past the seven year itch. [00:01:43] Speaker A: When we're 880, do you have a. [00:01:45] Speaker B: Button where you can, like, press the applause, applause button? That's your next index. Thank you. [00:01:53] Speaker A: When I edit this, I'm gonna put applause in after that. All right, actually, so before we get started, would you do the honors and read our disclaimer today? [00:02:01] Speaker B: Okay. Views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or position of any entities we represent. [00:02:10] Speaker A: That was fantastic. [00:02:11] Speaker B: Thank you. [00:02:11] Speaker C: Thank you. [00:02:12] Speaker A: Much better than Nicole and Cheryl. Oh, just kidding. So, Jesse, if you wouldn't mind telling maybe us and our listeners just a little bit about Jessica Kelly design, saving some of the good stuff for our hard hitting questions that we're going to have a little later on. [00:02:30] Speaker B: Okay, so company name is Jessica Kelly Design, and we've been in business for about 15 years now. Our services range from one room decorating to full new builds. We are full service, and our style is, we like to coin it as contemporary with character. So contemporary furniture with hits of vintage and architectural salvage. That's sort of our thing. [00:02:58] Speaker A: I love your motif, your aesthetic. It's cool. Your insta's awesome as well. A lot of our clients actually follow you. Oh, great. As do a lot of our colleagues. [00:03:07] Speaker B: Oh, great. [00:03:08] Speaker A: Yeah. Look at this person that follows Jesse. [00:03:10] Speaker B: Look at this person. We stopped you. Sorry. Hey, nothing wrong with little instagram stalking. [00:03:16] Speaker A: We wouldn't be doing our job as podcast hosts without doing a little bit of research, of course. And so let's get right to it, if you don't mind. We're going to start with just a couple questions. What we kind of want to cover today is your take on a bunch of different things with relationship to real estate. Because obviously we're realtors. You're a designer. [00:03:38] Speaker C: It goes hand in hand. [00:03:39] Speaker A: Yeah, it does kind of go hand in hand. I'm not sure if you work with a lot of realtors or more their clients. What kind of, do you normally have much communication with the realtors or do they pass you on or. [00:03:50] Speaker B: Yeah, it's a little bit of both. Like I do. I have relationships with realtors, for sure, in the city and definitely source of referrals for me, which is great. And, yeah, so I would say that I go through phases where I'm heavily involved with them, but then phases where it's sort of. And it always comes down to money too, right? Dollars and what the client has. [00:04:13] Speaker A: Yeah. And I guess we can sometimes collect all that information and pass that information along to our clients and you as well, giving you a little bit of a heads up when we do bring our clients over to you. But another quick question for you. What brought you to design? [00:04:29] Speaker B: So I kind of landed into design after getting fired from my marketing job. So that's it. That's always an interesting. Yeah, I worked at the, the advertising and sales admin for a couple different companies. I won't mention names. [00:04:47] Speaker A: Always safer. [00:04:48] Speaker B: Actually, no, I worked, I worked for Molson and I worked for a couple big ad agencies and in my twenties, and I got let go. And was it because you were too good? [00:05:00] Speaker A: Way too good? [00:05:01] Speaker B: Definitely not. And I remember calling out my mom and saying, oh, my God, I got four. And she couldn't figure out if it was my sister or myself calling. And I was like, mom, it's Jess. She's like, oh, it's Jess. She's like, oh, that's fine. You'll just go to school for interior design like we talked about. So I was like, no big deal. And that's what I did. And I started taking on clients when I was in school and started off doing condos and small spaces and male bachelor pads, and then slowly evolved into, obviously, doing larger spaces and getting bigger projects. [00:05:34] Speaker A: Male bachelor. [00:05:35] Speaker B: Yeah. There was a real niche for that. And I had a lot of friends at the time, like, in my twenties, that, you know, were looking for someone. Like, I worked with some clients who were working in New York for the summer and taking their MBA abroad. So it was actually like a dream position. Cause I would go in with, you know, and guys, like, luckily for me, like, although now I would say guys have a bit more of an opinion, but back then, I don't feel like they had as much of an opinion. [00:06:07] Speaker A: You do this help. [00:06:08] Speaker B: I had creative reign, and it was amazing. And, like, I had this one client. He just got back in the summer, and his whole place is done, and it was a really fun project for me. Yeah. [00:06:20] Speaker D: So they have the budgets. Are they, like. [00:06:22] Speaker B: Yeah. [00:06:23] Speaker D: Money? [00:06:23] Speaker B: Yeah, yeah, for sure. [00:06:25] Speaker A: For guys that don't have the $10 for an IkEa side table budget. [00:06:28] Speaker D: That's what I am. [00:06:29] Speaker B: Well, they work with these big companies that would pay for their schooling. Right. And then they would get really big bonuses, and they would just, you know, I mean, I probably wasn't. I didn't know how to build at that point in my career either. So maybe I was undercharging, but that. [00:06:46] Speaker A: Takes some time somewhere. [00:06:47] Speaker B: Yeah. [00:06:48] Speaker C: So, yeah. [00:06:50] Speaker A: We're interested to know about, you know, how your pricing is kind of now. And I know a lot of our listeners might be as well. But I think when you're first getting started, it's difficult to know who. What the industry's norms are, what your worth is. Yeah, yeah, for sure. I got an interesting question that we talked about a little bit on our call, and it's gonna be kind of for all of us. We'll start with Nicole. What do you think sells a house realtor wise, design wise? [00:07:16] Speaker C: Yeah, realty wise. [00:07:17] Speaker D: A good. Realtor wise. [00:07:17] Speaker A: A good realtor wise. [00:07:20] Speaker D: The kitchen. [00:07:21] Speaker A: Okay. [00:07:22] Speaker D: The flow. The flow from the kitchen to the living areas. Some cool bathroom. [00:07:27] Speaker A: Okay. But it's weird. What constitutes cool to you? That's just it. [00:07:32] Speaker D: Exactly. And I'm like a big bath person. So, like, what sells a house to me? Anyone? Like, it's very divided on the bath thing, right? So, like, people that, like baths are like. Like wabash, you know? Like, when we had, like, all the big bathtub looking out over a nice area, corner windows. People are like, I would never use it. I don't want it. It's wasting my space. [00:07:48] Speaker A: Yeah. [00:07:49] Speaker D: And I gotta clean it. [00:07:49] Speaker C: I did use my bathtub for a while, as storage, so there you go. I didn't know you well yet. [00:07:54] Speaker A: Yeah. Were you gonna go next? [00:07:56] Speaker B: Yeah. [00:07:56] Speaker C: Do you want to do the. [00:07:57] Speaker A: Sure, sure, sure. [00:07:58] Speaker C: I was back at kitchen and bathrooms. [00:08:00] Speaker A: Yeah. [00:08:00] Speaker D: So. [00:08:00] Speaker B: But to the. [00:08:01] Speaker C: Not to the point of what do people like in kitchen and bathrooms? That's why you need someone like Jesse who can make a kitchen and bathroom more, I guess susceptible to having more eyes on the prize. [00:08:12] Speaker A: Yeah. [00:08:13] Speaker D: I wanna add basement. Like, how finished basement. How is it finished? What's going on down there? Is it dungeon y? [00:08:20] Speaker A: A lot would depend on your budget. [00:08:21] Speaker D: Is it a budget? [00:08:23] Speaker A: They have the budget to do your basement. And I wanted to save you for last because, you know, I think that you're working with the end user for their aesthetic. You know, we don't necessarily. We talk about what helps sell a house. It's not necessarily your job to sell a house. It's your job to work with a client to make it come true. Their dreams, their visualizations. Maybe they might not even know what it is, would work well. And so that's why they lean on you. And have you ever. It's a two part question for you. Have you ever designed with resale in mind? Because if it's not a forever home for a client, do you ever bring that into the equation saying, you know what? This is your first freehold coming up from a condo. You have no kids yet, it's a two bedroom. And they want to do a full design knowing that they may grow out of it in five or six years. What are your takes on that? [00:09:09] Speaker B: Yeah, it's so. I mean, I have a lot of opinions on this because you're right. Like, for sure, kitchen and bath. Like, they're gonna sell a home because that's the first thing you see and you use it a lot. But to me, when I walk into a home, which I think prohibits a lot of people is the flow of the house and how it's set up. Because those, to me, like, if you have to move a wall or, you know, put a support beam in or do something like that, like, then all of a sudden your numbers are going up. But if you have, like, an ugly brown kitchen with good flow and good bones, then, like, really all you have to do is slap some white paint on it. Right. So to me, like, my vision is such that I'm looking at, you know, what are the bones? Of the house and what can be easily changed and what is more expensive and sort of weighing the pros and cons that way. Like, a lot of the houses we do are in, you know, the east end, the riverside neighborhood, and you're dealing with, like, you know, young families in semi detached houses where storage is such an issue. Right. So if you've carved out areas for storage or custom built ins and millwork and stuff like that, whether it's even in the back of the house where a lot of people enter, because that's where their cars are parked. Right. Those are things that I would look for. I mean, I'll give you an example of the flow issue. I bought a house on board Bolton about, gosh, probably like, 16 years ago, they took it off the market, and then right as they took it off the market, I went in with my agent at the time and said, like, can I just take a look? And then I swear, it wasn't selling because they had a powder room on the first floor, and this really, like, obstructed the flow of the living room, and it just made for a very awkward layout, and no one could picture how to lay out the furniture. Where, to me, I was like, you know what? As great as it is to have powder room on the first floor, there was a bathroom on every other single floor. So I took out the powder room, and it just made for, like. But no one could visualize that. Right. So it's just an example of something you can do. And it wasn't like, it wasn't an expensive venture. You know, we were able to replace the flooring underneath the powder room. So. Yeah, that was a long winded answer. [00:11:26] Speaker A: No, no. [00:11:28] Speaker C: It's an interesting answer because we very often come across people who. The powder room is on their checklist of needs. So somebody walks in, yay, have the powder room. But something doesn't feel right about the space. [00:11:39] Speaker A: Yeah. [00:11:39] Speaker C: And she also mentioned storage. Can I change my answer? [00:11:42] Speaker D: Yes, I know kitchens and bathrooms and storage. [00:11:44] Speaker C: Like everybody wants to, especially in century homes, where sometimes you don't even have a closet. [00:11:49] Speaker A: Middle bedrooms, no closet. The Riverdale special. Right. [00:11:52] Speaker D: And the millwork always gives that. [00:11:53] Speaker B: Wow. [00:11:54] Speaker D: Like, when you go into a home with great millwork, even people that don't know, everyone's like, oh, wow. You know, that's them touching it. [00:12:02] Speaker B: That's one line. [00:12:03] Speaker D: Consider our clients. [00:12:04] Speaker C: You're wondering what the heck Nicole is doing. [00:12:07] Speaker A: She's miming. It's interesting because you thought that maybe taking something like a pattern away to improve flow some realtors might be so focused in on the numbers. Oh, main floor pattern is what sells a house, but it might totally ruin your experience, your feeling. Does it get you in the fields without the flow? [00:12:23] Speaker B: Yeah. [00:12:23] Speaker A: Interesting. [00:12:25] Speaker B: And if you want me to touch on that, it's interesting that you said about, like, about the resale point. I always tell my clients, because I find that a lot of clients are obsessed with resale. Like, they go in and they think, like, you know, this is going to. If I take this away, it's going to when really, like, they're not looking at the big picture. So what I always say is, you know, think about it like, your little black dress. Like, what's your cost per use? Right. Like, if you're going to use a banquette every single day, it's going to be the hub of your home. Your kids are going to do their homework there. But you only plan on living there for, like, another, you know, five to seven years. You've got your cost per use out of that bank. Right. Or you've got your cost per use for doing customers millwork in the front of the house. I mean, that's gonna obviously increase the. [00:13:13] Speaker C: Value, but you don't always get the return on investment. Exactly what you spend. [00:13:18] Speaker B: Yeah. So I think that you have to look at it that way. Like, if it's gonna improve your quality of life, like, don't necessarily think of it in the way. And you're stressed. And oftentimes, like, people end up living in that house for so much longer because it meets their needs. Right. And you have to look at design from that way, not at just what, you know, are you going to get your investment back, but are you going to get the most out of the neighborhood, the most out of the house, the most out of your family living, and, like, ease your stress. Like, I know personally with a lot of people, when they walk into the house and they see stuff everywhere, like, you know, all your, like, the stress, just, like, your anxiety goes through. The anxiety goes through the roof. Thank you. I was looking for a terminology. It's mom's stress palm stress. Yeah. So seeing that, you know, out of your sight lines is. Could probably add years onto your life. Probably. I think you're right. [00:14:17] Speaker A: Yeah. [00:14:17] Speaker C: Can I say something about the resale? [00:14:19] Speaker A: You can. [00:14:20] Speaker C: We have a client right now who is planning a very large renovation on a house they just purchased. And they've asked us so many times, what do you think about this for resale? And they keep proceeding it with, but we don't plan on selling anytime soon. And we keep telling them, make it work for you. Here are a couple little things we wouldn't suggest, and they asked us yesterday about, they want to take out the radiators and the ductless air conditioners and ductwork to do central air and furnace. Can I ask an unplanned question? [00:14:51] Speaker A: They're ugly rads. They're not sensory knives. The slim profile, already pretty character, victorian type of rad. [00:14:58] Speaker C: How easy they consider it if it was pretty. [00:14:59] Speaker A: Yeah. What are your thoughts? [00:15:01] Speaker B: I mean, it's a hard call. I actually don't find that those modern rads are the worst thing. I mean, having ductwork all throughout your house, like, not only is it a huge expense, but if you're not able to, like, I personally hate bulkheads because I just find that they affect the millwork. You know, they lower the ceiling height. And there's also attractive ways that you can cover up radiator boxes. [00:15:31] Speaker C: Lots of ways. [00:15:32] Speaker B: Really cute cabinets, custom millwork for like very inexpensively. So I would probably recommend to them to just leave it and spend their money on pretty things. Right. Because that's usually where the budget lacks is when you get to the decorating phase, and I can't do, you know, all of the lovely it materials. [00:15:51] Speaker C: They're on the fence because of budget and they're like, is this money better spent in another? [00:15:55] Speaker B: Well, tell them, listen to this podcast and they'll get their answer. [00:15:57] Speaker D: They will kind of feel like in Ontario, we always want to go like. [00:16:00] Speaker B: We'Re so used to that, that we're. [00:16:01] Speaker D: Always like, it needs, needs to have centralized heating systems. But as soon as you move out of our little area, it's so much more normal and standard to have new. [00:16:11] Speaker C: Hubs is built them automatically. We had a client, we told them this yesterday. We had a client recently who said that she changed hers many years ago and she's sorry that she did. She wants her radiators back. Interesting. [00:16:21] Speaker D: I have clients that want a house with radiator heating. I used to say like 30%. Now I'm gonna say it's lowered like 15. But some people, it's because it's a less dry heat they feel and they just like it better. [00:16:32] Speaker B: Yeah. [00:16:33] Speaker A: Interesting. All right, we're gonna move it along. What are some misconceptions, Jesse, do you think about using a designer? [00:16:40] Speaker B: I it think the biggest misconception is that we just focus on the pretty things. I think that so much of what we do is managing the trades, knowing how to speak to them in their terms. And managing suppliers just and schedules and money. And a big part of our service is offering the implementation. So, yes, we pick out all the pretty things and we do all the technical drawings, but we also implement it for the clients. And, you know, I've had a lot of projects gone wrong where the clients have decided to implement it on their own. And now I just won't do projects like that because they're not actually getting our full design genius, I'll call it because they implement the project in a way that they don't understand the drawings or they don't know how to speak to the millworker or the contractor. So, yes, we do get to select all the materials, and yes, that is the fun part for sure. But implementing the job is just as important because if it's not done properly, then what's the point? [00:17:46] Speaker A: Of course, I think we would all. [00:17:47] Speaker C: Agree, having done renovations in the past. [00:17:50] Speaker A: I want to say, what do you think should come first? Design. We talked about this, actually. Designer, contractor or contractor with a designer. [00:17:58] Speaker B: Oh, always designer in the very beginning. Plus, if you're working with an architect, too, it's really important to hire the designer in the beginning, just because architects and designers speak in different languages and they look at things from different views. So the sooner you can bring in a designer, we'll just have different opinions about things like, no, I don't want this jut out wall because you're going to put a dormer here, or I don't want want. So there's ways that we can come to an agreement that allows for the aesthetic to work from the outside and the inside. And also, like, we will hire the contractor for our clients, but if they have someone, then, you know, that's also fine. Obviously, we would prefer to work with our own trades, but, yeah, no, the sooner the better, because we do all the planning up front. [00:18:44] Speaker D: So I want to ask a question. [00:18:45] Speaker A: Okay. [00:18:45] Speaker D: I do. I do. See, it's on your list of questions, John. [00:18:47] Speaker B: So I'm going to ask a question. [00:18:49] Speaker D: I'm going to take your questions away. How do designers price their work? I'm so interested in this because I've done a number of renovations without a designer ever, and there's been some debacles. [00:18:58] Speaker A: And they look terrible. [00:19:02] Speaker D: So I'm so curious. And honestly, because we've been doing them for so long and just sort of started higgledy piggledy. And then it's evolved. I didn't even know. I know it's a new one. [00:19:11] Speaker A: Higgledy Piggledy. [00:19:12] Speaker C: She's born in the turn of the. [00:19:14] Speaker A: Century victorian person Nicole isms. [00:19:23] Speaker D: Even the thought of using a designer never occurred to me until, you know, at some point we were doing whole houses and then somebody would be like, oh, shoot, I really wish someone had told us that. Yeah, like, I had that idea, but I had it too late. Now they can't put it in anyway. That was a very long winded way for me to ask you, how do designers price their work? [00:19:41] Speaker B: So it's different. It differs from designer to designer. We have found that typically there is such a, you know, the pricing for designers can be very confusing and it's very inconsistent. So we have come up with a fixed fee structure to make it easier for clients to know what the price is before the next phase of the project. So we charge a consultation fee. And at that consultation, that is just getting to know the client, finding out what the scope of work is. But we also can offer value in that consultation. We will talk about budgetary numbers, we'll talk about architectural challenges, we'll talk about where it's good to put your money. So like I said, they will get value out of that consultation. And then from there, we put together an agreement with the scope of work, which includes the fee for the next phase, which is called our resource search, design and presentation phase. So basically, all of the design work we do upfront for a fixed fee, and then we allow for one round of revisions within that fee, and then anything after that is billed at our hourly rate and then we charge a fee to implement it. So anything under 100k is 20% and then the next 100k drops down to 18%. So it's a sliding scale. Now, I will say for larger projects, yes, that's an expensive model to use. So if the, or if the client, if we're working with a builder and they have a management service within their company, then we bill on a consulting basis for implementation, which, like I mentioned before, it's, it's not a good idea to just drop the designer after the design is finished. We still need to be there for site checks, we still need to be there for installations of the millwork, of the tile, all those things. Because stuff changes and you never know. You know, you could also change your mind once you see it in real life. You know, you have 3d drawing after, like, things change. So it's still very important for us to be part of the execution phase. [00:21:48] Speaker A: Great. Do you do like quality control a little bit? [00:21:51] Speaker B: Totally. And just make sure everyone is running on schedule and that kind of thing. But our whole thing, our whole pitch is that, you know what, the design fee and even the project fee, because at the presentation we also provide the estimates for the entire project. So you know, the price of the project before we implement it. [00:22:11] Speaker A: I think that's important. Yeah. [00:22:13] Speaker D: What is that consultation fee, if you don't mind me asking? [00:22:15] Speaker B: 600. [00:22:16] Speaker A: Okay. Yeah. [00:22:17] Speaker B: Yeah. And it's upfront, so it's like nothing. I mean, there may be sticker shock for clients, but at least there's only sticker shock once. That's sort of what we say is that, you know, at least you have it. You have, you maybe have it once, but then you move on from it because, you know, like, we're very transparent with our pricing. You know, what it's going to cost before that next phase. [00:22:37] Speaker A: I don't think that is terribly expensive at all. I think that's reasonable for you to be able to come in with your expertise, give some guidance, give some advice. [00:22:44] Speaker C: And we've been with her once. [00:22:45] Speaker A: We have. [00:22:46] Speaker C: So we know how thorough she is. [00:22:48] Speaker A: Yeah. [00:22:48] Speaker D: Can I ask more questions about, like, are you interviewing her? What would be. I mean, you've already said, like, there is no standard. We offer several different services, several different ways. But like, what, what should someone expect that they might have to pay if. [00:23:05] Speaker C: They want to renovate John and Cheryl's basement? [00:23:09] Speaker A: Yes. About six, five or 600 sqft. [00:23:14] Speaker C: Gutting a laundry room and a bathroom or. [00:23:17] Speaker A: Yeah. Is it difficult just to. [00:23:19] Speaker B: Yeah, well, it's hard to throw. So I actually have this like crazy spreadsheet that I go because it's our fixed fee for design is based on time. So I put any, everything into a spreadsheet and I go through, I'm like, how much time is it going to take me to do this? How much time is it going to take my associate degree, do all the drawings? How much? So I do. I'm not just winging a number. I go in and I actually figure out how much time I think it's going to take me to do each task. So then if someone comes back to me and says, actually, I don't want to do the bathroom anymore, I'm like, it's easy for me to go, okay, I'm just going to take that out and here's your price now. But also how it helps is that, you know, you may want that bathroom design, but you may decide to execute it later. But at least you're going to know what it looks like. Right. [00:24:05] Speaker A: Right. [00:24:06] Speaker B: So I always recommend having us design because at the end of the day, it's still going to be a better value for you to have us design everything and then decide to execute it later on. [00:24:18] Speaker C: Do you have many people who hire you to design and then they sit on the design for a while? [00:24:22] Speaker B: Yes. Yeah. That will often happen just for budgetary reasons. But typically, for the most part, I find people who hire us know that they, you know, they want to implement it within a year or so. [00:24:33] Speaker A: Yeah. When you do the design, how do you deliver that? Do you do 3d renderings or do you have. [00:24:39] Speaker B: We do, yeah, it depends on the scope of the project. So we're doing a new build right now in Holland landing, and we're adding a large addition to the back. And there was some back and forth as to whether to do a sloped roof or a flat roof. And you just don't get the idea without doing 3d renderings. We did 3d renderings for that, and we're doing some really intricate lighting in this project, so only three d and also, like, countertop elevations and stuff like that. So 3D was really the only way to go. It costs more because it's a time consuming program. But I do find that clients, like, really appreciate it because it. It really gives you a good sense of. Especially scale. Right. Like, if you don't have a sense of. Because looking at one dimensional, two dimensional drawings, you don't have a sense of ceiling heights. Right. Yeah. So that's when it's. I find it really beneficial. [00:25:35] Speaker A: Okay. [00:25:36] Speaker B: Yes. [00:25:37] Speaker A: But for, like, a small bathroom job, you probably just do the. [00:25:40] Speaker B: Wouldn't do it. Yeah, we would do a rendering, like a colored rendering, so that you get a sense of what all the materials look like together. But you wouldn't necessarily do. You wouldn't need that unless the client asked for it. [00:25:52] Speaker A: Yeah, sure. But just know that that's going to take additional time and efforts, and therefore it's going to cost. [00:25:58] Speaker C: I think that the question, your next question is probably the. At what point should a designer be brought into a project? [00:26:05] Speaker A: We've sort of done that. [00:26:06] Speaker C: The beginning. [00:26:07] Speaker B: Sure. [00:26:08] Speaker D: The sooner the better. [00:26:10] Speaker A: Yeah. And I think, think we've spoken to quite a few of our clients that have either not used a designer or brought them in a little bit later. And I think the general consensus is they all wish they brought a designer in at the beginning. Yeah, absolutely. Especially if you're looking for something that's a little bit more unique. Maybe not. You're just running the mail. Oh, we're just changing a bathroom with exactly the same, putting in a new. [00:26:35] Speaker C: Tub and a new vanity kind of idea and don't need anything changed. [00:26:38] Speaker A: Yeah, for sure. Well, what about you, Cheryl? Do you have any questions for Jesse? You can take over a little bit. [00:26:42] Speaker C: Jesse, I would like to know who your ideal client is. [00:26:46] Speaker B: Oh, my ideal client, one with obviously an unlimited budget. [00:26:51] Speaker D: What is that? Same here and riverside on my street. [00:26:58] Speaker B: Do you gravitate towards because you do. [00:27:00] Speaker C: Big projects and small projects, do you have gravitational towards one type of home or one type of like young families or something like that? [00:27:08] Speaker B: I mean, not necessarily as far as, you know, families or. Honestly, the dream project is always when you get to do the material selection, like the hard finished selection and then also the decorating. So the full project. Because again, like, using my buzzwords, design genius, like, it's all well and great to just pick the hard finishes, but when I can't make those finishes sing with the decorating and the soft furnishings, like, you're not getting the full. And I love decorating. Like I love, you know, doing for whatever reason. Last couple of years, I've done a lot of construction projects and I really want it because people run out of money at that point. Right. So they don't have the funds to implement the decorating. And like I said, that's, you can really make the project sing with the proper furniture. [00:28:04] Speaker C: If I may, just before I you. Because we have clients often ask us about decorating after the fact. Would you take on a project, say, if our clients purchased a home, it was already renovated. [00:28:13] Speaker B: Oh, for sure. Yeah, yeah. Oh, yeah, yeah. [00:28:15] Speaker A: Okay, great. [00:28:16] Speaker D: Is it easier to tell me the pricing on the decorating? I need all of these services and I want to know they cost. [00:28:22] Speaker B: You may have a few. [00:28:24] Speaker D: I would say, like, it's such an enigma. People don't know. I don't know. And so instead of, like, I have to, like, find out, I'll just do it myself. But I feel like if we, if people have more of a concept is like, this is what it could cost. [00:28:35] Speaker B: So I would say roughly, like, depending on how much millwork there is, I would budget five k a room, like give or take to. For decorating. [00:28:45] Speaker D: Decorate? [00:28:45] Speaker B: Yes, because it's too hard. But there's a lot of variables, right. Like, millwork is a huge variable because that takes a lot of time to do custom millwork drawings or if there's like, other material selection. But I would say it's rare that I would do a project that would be under $5,000 for our services because under that, it's hard for me to make money to be honest, because there's still, like, I have much to know, all of my variables. [00:29:16] Speaker D: Sorry. [00:29:17] Speaker B: Does that make sense? [00:29:18] Speaker A: Yeah. [00:29:19] Speaker D: And what else is included in the decorate? Like, are you helping with furniture selection? Everything. [00:29:23] Speaker B: It's the same process. So you would get. I would send you a questionnaire, and you would fill out the questionnaire. I have a funny question that I asked, which always, like, allows me to nail the client's taste. What is your favorite restaurant or hotel? And I really find that, like, because, you know, they're such a hub for beautiful inspiration and design that if a client can tell me that, I'm like, oh, okay. So they like this type of design. And I remember once a client loved lapama. We did, like, these big bamboo leaf fabric curtains, and she loved it. So we would do everything in that presentation. Like, we would select the furniture. We would select the drapery fabric, paint colors, you know, the toss cushions, the rug, the accessories, all of those things, the art. [00:30:14] Speaker D: Okay. [00:30:15] Speaker B: So everything would be included. And your set of estimates, you would know what the project costs. [00:30:24] Speaker A: Right. [00:30:25] Speaker C: You said something right now that I want to ask. It's a little bit off topic of that. It's more to do with real estate. Paint colors. You do paint color selections? We do a lot of painting. Actually, most of our listings will paint and obviously went for resale. White is a go to or light gray. We also do feature walls, and feature walls are very much about trend. What's trending right now? What colors also to work in with the furniture. [00:30:50] Speaker B: Yeah. [00:30:50] Speaker C: Do you have some favorite trending colors right now? And how do you feel about feature walls? Oh, that's a loaded question. I can tell by that smile. [00:30:57] Speaker D: March 2024. We don't want someone to listen seven years from now, be like, she's so off. [00:31:03] Speaker A: So January 2023. [00:31:04] Speaker D: Right. [00:31:06] Speaker B: So I am not a fan of feature walls because I feel like they disconnect a room. There's not as much cohesion. I am a big fan of, wait for it, painting the trim and the baseboard the same color, especially when you have lower ceilings. I find that it just gives this. It wraps the room in this, like, intense color. So I really like to do that. If you're trying to highlight architectural features, then, yes, you know, you can paint the trim and the baseboard a different color and have some fun with that. And don't necessarily think you have to paint your trim white all the time. You know, a lot of the time, what we've done is, so say I'm painting room green. I might do that next step up in that family of colors in the slightly darker green for the trim and baseboard. Right. [00:31:58] Speaker A: Okay. [00:32:01] Speaker B: Paint colors that I like. I'm, like, really liking the deep, moody colors these days. Like, we're doing a really beautiful green in a mud room right now. I mean, honestly, I love all the ball colors. Like, just pick any of those colors, and I love them. They have one called brinjal. That is beautiful. It's like a beautiful wine color. We're doing some millwork in an office in Faroe and Ball's Barisica right now, which is, like, a beautiful purple. [00:32:33] Speaker A: Okay. [00:32:34] Speaker B: Yep. But it's not. It's almost a mauve. Like a gray mauve. Okay. I mean, I'm really into greens right now. Sagey green. [00:32:44] Speaker A: Yeah. Cheryl's liking those. [00:32:45] Speaker C: We have a lot of feature walls that are in a sage green color. [00:32:48] Speaker B: Let's paint it green. Just do all the walls. [00:32:52] Speaker A: Yeah. [00:32:52] Speaker C: I have seen a couple times where bedrooms, especially in condos, will do two walls. [00:32:58] Speaker B: Yeah. [00:32:58] Speaker C: And we did list something last year that our client had done. A grass cloth, navy blue wallpaper, and then painted all of the beautiful. [00:33:08] Speaker B: I love that. [00:33:09] Speaker C: Yeah. [00:33:09] Speaker A: Yeah. [00:33:11] Speaker D: That's my favorite room in my life ever. [00:33:15] Speaker A: Yeah, it was really nice. I think we do feature walls in many cases, just because if we're doing a small condo and all the other condos that are potentially competition for us. Other listings. Yeah. White, gray. We want ours to kind of be memorable, to stand out. That has been our mindset, and I. [00:33:32] Speaker B: Guess a bit more of a risk to do a whole. [00:33:34] Speaker A: And you're trying to speak to a large audience. [00:33:37] Speaker B: A larger audience, for sure. [00:33:39] Speaker A: Yeah. [00:33:40] Speaker C: I don't think we've done it as often in a house unless it already exists in a house. And we might change the color of that. [00:33:45] Speaker A: And we have, instead of doing a feature wall painted, I've done peel and stick wallpaper and sliced my arm open and swarm. [00:33:54] Speaker B: I've had contractors. [00:33:55] Speaker A: Never again. [00:33:55] Speaker B: If you ever give me that kind of wallpaper again, I refuse. [00:33:59] Speaker A: We will never do it again. [00:34:00] Speaker C: The wallpaper is amazing if it's done right. [00:34:03] Speaker B: Oh, for sure. Peel and stick is a nightmare. Terrible, tasteable stuff. [00:34:07] Speaker C: We have a timeline of John and I trying to time lapse or time. Sorry, timeline. Time lapse of John and I trying to put up peel, and we gave up. [00:34:14] Speaker A: We ripped it all off, and we were like, nope, we're just gonna paint. [00:34:16] Speaker C: We had, like, three panels. We kept opening the condo door and going down the hall to see if it was lined. And we're like, okay. [00:34:21] Speaker A: Things that we've learned is let the professionals. [00:34:24] Speaker B: Yeah, yeah. [00:34:26] Speaker D: You've done some great jobs with peel instinct. [00:34:28] Speaker B: Yeah. [00:34:28] Speaker D: You have two condos in particular. [00:34:30] Speaker A: I just don't have the time or the want anymore. You get to a point in your career, it's like, you know what? Pay the. [00:34:36] Speaker B: Pay the pro. [00:34:37] Speaker A: How much is your driving? [00:34:37] Speaker D: Yeah, totally. [00:34:40] Speaker B: I did. I diy'd my own, only my own. I want to make the same antique mirror in my own house, but I would only do it for myself. It actually is. If you go to my Instagram Stories, it's on the highlight. [00:34:53] Speaker A: Oh, check it out. [00:34:54] Speaker B: It's not that hard to do on your own. You take glass and then you can actually find mirror paint. And you spray the mirror paint on, but then you flick it with vinegar and it creates these little holes in it. So then you layer the holes with different types of metallic spray paint, like rose gold and silver and gold and black even. And the effect is amazing. And it actually. So I did the whole back wall of my kitchen in these antique mirror panels. [00:35:24] Speaker C: That is a fun fact. And a little tip that I believe one of our listeners, Maya, I'm going to give her a shout out by name, who is very much into DIY. She's probably going to find that very interesting. [00:35:35] Speaker A: Maya, if you're listening, head on over to Jessicakellydesign on Instagram. It'll be on her featured stories. Highlights, highlights. That's it. Thank you, Cheryl. I'm not good with the Instagram. That's Cheryl jam. I'm usually better than that. Do you have numerous, going back to the previous question, do you have numerous go to contracts or suppliers that you work with? [00:36:03] Speaker B: For sure, I have different contractors for different projects. So what I find with contractors is they will not or do not not like to unless it's a large project, go 30 minutes out of their sort of zone. Right. Because that means they're not going to make as frequent site checks or visits or manage the job properly. So I have contractors for the west end, for the north end, for, you know, landing. Yeah, exactly. And there's different contractors for different personality types too. Right? As I know you guys know. [00:36:38] Speaker A: Yes. [00:36:39] Speaker B: In this industry, we deal with a lot of different personality types. And sometimes I just think that, you know, I've got some interesting personality types when it comes to trades and it doesn't always mix with specific clients. So you have to be mindful of that. [00:36:54] Speaker A: Yep. [00:36:55] Speaker B: So, yeah. And for sure, when it comes to suppliers as well, through a lot of suppliers, I mean with mill workers, for me, like, communication is so important. So if you're not communicating with me, even if you're delayed or even if something has come up, I just want to know. And again, it goes back to the implementation component that I was talking about earlier. It's very important for me too, to communicate with my clients. [00:37:22] Speaker C: That is so important. Why you also want a designer, in my opinion, to be full service and to be the project manager because then you're not chasing that Millworker who's not a really good communicator in the first place. [00:37:32] Speaker A: Yeah, we've had to kind of manage our own, manage our own renovation when we thought we were getting project management. So why didn't we use just. I know the thing with the contractors that we've found because we have used numerous and had our clients use numerous just a lot of times about availability, which is our biggest thing. So it's good to, you have a bit of a stable and contractors and their sub trades that you have worked with before that, you know, has done good, good work because, you know, earlier in our career, people were saying, do you know the contractor? We do some research and we maybe heard through the grapevine or. But we never know if they're going to be doing a great job. And a lot of times they're only as good as their sub trades. [00:38:13] Speaker B: Yes. Oh, for sure. And if you're doing a larger job, then you want that contractor to have sub traits that, that are in house because that will allow your project to move along much quicker. But if you're working on a project that, where the contractor only hires out sub trades, then your project might not necessarily go as scheduled. That's like, I'm talking larger projects. Smaller projects is okay. If they subcontract work. Larger projects, you definitely want them to have in house trades. [00:38:48] Speaker D: Okay, so you talked about your favorite paint colors. Do you have any other favorite trends or designs? And specifically I want to know regarding kitchen cabinetry color. Exactly. Hang on, let me get my pen because I feel like that's a big thing that is through. [00:39:11] Speaker B: Yeah, I'll tell you, I saw Drew. [00:39:12] Speaker C: Barrymore had somebody, a designer, I don't even know who, I literally passed it by in a second. He was talking how white is out and wood is in. [00:39:20] Speaker B: White is out. I'm so sick of doing white kitchens. But I get that, you know, for to appease the broader market, you know, we have to do things that are safe. But I am so glad that we're getting out of this trend of doing neutrals because I personally would like to see a bit more color. As far as kitchen cabinets go, wood is definitely in, and I think that wood lasts longer. It's obviously more expensive. But again, if you get sick of it, then you can sand it down and stain it another color or you can paint it, right? Yeah, I always like, if you do, again with the good bones, right? Like, if you get quality work, then you can update these things, too. [00:40:02] Speaker C: What's a good style of cabinet to get that will last? [00:40:06] Speaker B: Honestly, I don't. I mean, I think that. I've never been a fan of flat slab cabinetry, but I honestly don't think any sort of modified shaker is ever going to truly go out of style. I mean, I get a lot of. [00:40:19] Speaker D: People that are like, oh, my God. [00:40:20] Speaker B: I don't want to clean this, or I don't want to clean that. It's like, there's no amount of non cleaning that you're not going to be like, you always have to clean it. [00:40:28] Speaker D: There's no amount of non clean. [00:40:34] Speaker B: So whether there's, you know, I get with, you know, more intricate profiles, then, you know, you might have to do a bit more degreasing. But I'm always a fan of, like, really beautiful custom hood vents and, you know, I don't always think the cabinetry needs to be, like, so, you know, trendy, quote unquote, I think so long as, like, the other features there are, you know, whether you're taking the stone up the backslash or you're using some interesting hardware, that kind of thing. But, like, I like going bold. I like green kitchens. That's what I was, you know, like. [00:41:12] Speaker D: When we had these colors, these dramatic colors, I love them so much. And we renovated a house and thought a tenant was gonna be in there. And so we just put all this blah stuff in there and then ended up living there. And I was like, man, when I would have given to have. [00:41:23] Speaker B: But you'd be surprised at also, like, I help another real estate agent who flips a lot of houses. And, you know, I really pushed him out of his comfort zone for some of these bathrooms. And we did a bathroom with, like, this navy blue tile. And he's like, everyone walks through there and is like, oh, my God, I love this bathroom. So it goes to show you that it just doesn't, you know, people like to also see things that are a little bit more unique and different. And we kept the rest of the finishes, like, fairly neutral, but the blue bathroom was that thing that really sold the place. [00:41:53] Speaker A: I think there's a difference between something that's unique and kind of fun like that, or not even fun, but unique and different and probably felt pretty luxurious, I would think, than somebody that's like, I love veiny black marble and they put that kind of stuff in. It's like. [00:42:08] Speaker D: And mows everywhere. [00:42:12] Speaker C: Set was renovated down the street. From here on, we'll have to show you the corner. [00:42:15] Speaker A: Eastwood. [00:42:16] Speaker C: They did the floors in full, shiny like great white marble. The entire floor, like the entire first level is all this great cold gray marble. Anyway, it doesn't speak to this crowd in the east side. [00:42:29] Speaker B: Right. [00:42:30] Speaker A: I don't know if they had a designer when they did their full and they topped it up. It was a bungalow corner lot, making. [00:42:36] Speaker C: It a big, beautiful home. [00:42:37] Speaker A: But the finish sat and it sat and just did not sell. And it ended up selling for, well. [00:42:42] Speaker C: Considering that they wanted. [00:42:45] Speaker A: Oh, that's interesting. [00:42:47] Speaker C: You just asked her or you did something about flipping. His next question is, do you ever work with builders to renovate for flipping? [00:42:53] Speaker B: And. Yes, and you know what? Excuse me. I love doing that because you're not actually dealing with, you know, too many opinions. So I find that it's a way to be a bit more creative and have a little bit more fun. And there's honestly, there's lots of emotion involved. So I really like doing, working with agents, doing that. I find it fun. [00:43:14] Speaker A: It's funny. I wrote down when we had our conversation a couple weeks ago, talking about emotion, because we deal. There's high emotion involved when it comes to large dollar amounts and people's homes, and you deal with that. How do you handle. How do you handle being a therapist? [00:43:31] Speaker D: Yeah, I guess you would be. [00:43:35] Speaker B: Yeah. [00:43:35] Speaker D: As much as we are. [00:43:37] Speaker B: It's funny, like, I'll say experience, but still, like, even it doesn't matter how much experience you have in different personality types. I feel like, you know, every so often you'll get thrown a personality type that you're just not used to dealing with. And, like, my. What's that? The Myers Briggs. Like, my, I'm a feeler. So, like, I really take this stuff personally. Like, I'm very. I care too much about what people think and I'm very, you know, I am an emotional person. So I find you do develop, you know, a bit of a thicker skin, but I still find that, you know, being tough is not one of my. And it's hard, like, when you. Because you have people that are. You are dealing with a lot of money and it's so personal. So the emotion is definitely there. But I guess just experience and educating people as to why, I think really helps, too. [00:44:33] Speaker A: Totally. Educating is huge. That's one of our in communication. Yeah. So similar. It's things that helps us with our job, communicating all the way through clear form of lines of communication you have. [00:44:45] Speaker C: And the same with the different personalities, knowing how to communicate. And as long as you're keeping that education up. [00:44:50] Speaker A: Yeah, yeah, totally. All right, here's one. What are your thoughts on staging? You said you got this question a lot, right? [00:44:58] Speaker B: Well, I mean, it's funny because people ask me, you know, would you do staging? And like, yes, stagers obviously have to have an eye for design and floor plans and. But it's kind of like a cookie cutter of what am I allowed to say? [00:45:15] Speaker A: Yes, of course. [00:45:16] Speaker B: So. And you have to keep a certain amount of inventory. Right. So you're just really repurposing that same inventory every single time, which is why. [00:45:25] Speaker C: Staging always looks the same. [00:45:27] Speaker B: Exactly. And like, I wonder if, you know, this is what I always say to this one agent, that I help flip these houses. Why don't you let me come in and stage this for you and style it and really, you know, do it differently than. But again, like, you get that worry that it's not appealing to the mass market. Right. And, you know, I'm a big antler person. I love antlers. And people, some people, like, I had it in this one magazine spread that we did. And the comments that you get, like some people, just even though that they're acting, it's a natural process for reindeers, 3d printer. [00:46:10] Speaker D: Or even if it's. We feed that to our dogs for grace sake. [00:46:14] Speaker A: We found it in the middle of the wilderness, no animals were hurt. [00:46:18] Speaker C: And now on social media, the trolls will come out. You are right. Like, I'm sure you've seen this in the east end. The very popular actually, everywhere in central Toronto, the mid century modern staging is very popular right now. So there is. And that seems to speak to a larger amount of buyers than any kind of quirky staging might. Now, definitely out are the mirrored everything. We don't see that in central Toronto where you used to see, like, the mirrored coffee tables and end tables, everything was shiny and stainless steel. [00:46:49] Speaker A: Yeah, we're already starting. Been in the business long enough now to see. [00:46:52] Speaker C: We've seen trends and stages coming and going in staging. And it isn't always the way people will style their homes. [00:46:58] Speaker B: A lot of what's that? Like, pompous or that it's a type of dried foliage. [00:47:06] Speaker A: Okay. [00:47:06] Speaker B: I feel like everyone uses that. It's like a type of. It's almost, like, wispy and wheat looking. I think it's called pompous. [00:47:13] Speaker A: Right? [00:47:13] Speaker B: Yeah. In the planter, everyone uses that. [00:47:16] Speaker D: Stop. [00:47:16] Speaker B: And stop with the fig leaves, please. [00:47:20] Speaker A: Why do you think people are. Because they want to go for certain. [00:47:22] Speaker B: Textures or whiskey, but I'm just like, the figure leaves never look like they should go for an olive tree or something, like, really organic looking with, like, thin, long branches. I find that look so much more just organic and real looking. Right. [00:47:39] Speaker C: When we first started in real estate, I would say if you saw a plant, 90% of the time it was real, and I would say almost 100% of the time now they're fake muffins. [00:47:50] Speaker A: The quality of the fake plants is getting a little better. [00:47:52] Speaker B: Yeah, for sure. The quality now for faux plants is because I used to be very against them, and now I find that the quality is actually really important. [00:48:01] Speaker A: Don't judge our Ikea plants up there, okay? [00:48:03] Speaker C: We have no real plants because we kill them. [00:48:05] Speaker B: No, those are fine. [00:48:08] Speaker A: Just need a little splash of green, you know, make it feel like it's a rainforest in here. I think maybe just one or two more questions. Do you have any. Any advice for newer designers out there who might be listening to that or people that are, you know, considering getting into the design space? [00:48:24] Speaker B: Yeah, I mean, like, your industry. The industry for designers is very saturated. I think that, you know, it's important in the beginning to niche yourself like I did, and set yourself apart. You have to have a very strong marketing plan and stick to that. I think that that is really important. Talk to as many people as you can that are in the industry. It's not just about. Again, it's not just about picking pretty things. You really have to develop a process, a professional process that works for you. I mean, I never worked for anyone else, so, admittedly, it took me a lot longer. Longer to get my groove to, you know, figure out my pricing, to figure out my process, to figure out. I'm going to give a plug to my girlfriend, Rebecca Hay, because she started this, like, designer coaching service. So she coaches designers who are just starting out, and she's done it because we took all these, like, business of design courses together. And then she noticed, you know, more of a need for it. So take her course. [00:49:40] Speaker A: Yeah, that's great. [00:49:42] Speaker B: Yeah. [00:49:42] Speaker C: I think that that's something that gets missed. No matter what industry you go into. If you're starting a business, you're an entrepreneur. [00:49:47] Speaker B: Yeah. And all. They don't teach you that in school? [00:49:49] Speaker C: No. It's the same with real estate. [00:49:51] Speaker B: Right. [00:49:51] Speaker C: We're entrepreneurs. [00:49:52] Speaker A: It's important to have great mentorship, I think. [00:49:54] Speaker C: We don't teach that in real estate courses. [00:49:56] Speaker A: Yeah. Talking about plugs, you want to give her a plug? Is there anyone else that you have that you've worked with in, you know, collaborating as part of your services that you think are fantastic? [00:50:07] Speaker B: I mean, yeah, we work with so many great suppliers. I'm really lucky. I was just on my Carpet suppliers podcast a couple of weeks ago. I'll give him a shout out. His name is Anthony at Studio 321 B. And I just ran into a floral supplier that I'd use used in the past, and she's doing some really beautiful work, but she doesn't have a Queen street location anymore. Quince flowers. [00:50:35] Speaker A: Oh, I know her. [00:50:36] Speaker B: Yes. She's amazing. [00:50:37] Speaker A: Yeah, I shot some videos for her when we were doing some support local during COVID Yeah. [00:50:43] Speaker B: So she's now beside Avenue Road furniture. [00:50:45] Speaker A: Okay. [00:50:46] Speaker B: So not as exposed, so don't forget about her. But she does really great work. [00:50:52] Speaker A: Yeah. No, absolutely not. Well, I might even be a good segue to winding up this podcast. Today is at the end of every podcast. We like to kind of give a local business a shout out. And we've done businesses across the city. We try to go local, not big box. Is there anyone that you wanted to say? [00:51:10] Speaker B: That's what I was gonna say. [00:51:11] Speaker A: Yeah. So, yeah. And where are they located? Again, just so we know. [00:51:15] Speaker B: So they're beside Avenue Road furniture, and it's quince with an n. Yes. [00:51:21] Speaker C: Do you want me to find the social, John? [00:51:22] Speaker A: Sure, that would be great. Yeah. When we went into the depths of COVID Cheryl and I did something called the Love 20. Love 19. COVID-19 Love 19. So we bought, like, a bunch of gift cards to 19 different businesses. We went in and we shot each of these small local businesses, their owners and their managers, just talking a little bit about their company. And we had people submitting their emails to us after they've watched the video we put up on Instagram. And we did, you know, just trying to support them all. And then we gave away gift cards for all of them. And Quince Feyworths was one of them. Yeah, she was great. She's got beautiful, beautiful floral designs and planters and everything like that. [00:52:07] Speaker B: I'll mention one more, but I don't want to mess up the name. There is. I think it's just called the framer on Gerard and just close to Broadview. Yes. I send her all of my art pieces to have framed. And she's there. [00:52:23] Speaker D: I've been there. [00:52:24] Speaker B: But there are a number of locations. So they're not affiliated. They're not affiliated. [00:52:29] Speaker A: Okay. [00:52:30] Speaker B: No. [00:52:30] Speaker A: So you have to go to the. [00:52:31] Speaker B: One on Gerard close to Broadview. And she. She's just so lovely to deal with. And her prices are very reasonable, I find. And, like, really quick turnaround. And if you're like, I've done some very expensive pieces for clients there, and they take, you know, really good quality, really good care of the pieces we exchanged. Like just regular glass for museum glass, for example, for some of her pieces. And she did a really good. I just wanted to add that, too. [00:53:03] Speaker A: Yeah. It's very important. I was in the art business for many, many years, and framing can make or break a beautiful. [00:53:09] Speaker B: Yeah. And so can the glass. [00:53:11] Speaker A: Absolutely. Literally. Make or break can ruin your artwork. [00:53:13] Speaker D: Yeah, totally. [00:53:16] Speaker A: So Quinn's flowers. Q u I n c E. Flowers is their Instagram handle. And yeah, they're actually at 20 Wagstaff Drive. [00:53:24] Speaker C: Yeah. As per their. It did say they're moving from Riverside. [00:53:28] Speaker A: Okay. So that's their new location. So drop by if you ever want some beautiful flowers because it's springtime. [00:53:33] Speaker D: And plants, they have great plants in there. [00:53:35] Speaker A: Very unique plants, real plants. [00:53:37] Speaker C: Follow them on Instagram if you want happy flowers in your newsfeed. [00:53:41] Speaker A: Speaking of which, for anyone wanting more information about how Jessica Kelly designs can help you with your design and build needs, you can find her online@jessicakellydesign.com. Instagram and Facebook at jessicakellydesign, Pinterest, jkelley Design and LinkedIn. Just look up Jesse Kelly and you're going to find her smiling face there. And as always, you can find us and more about us at the Realestatepodcast ca. Our socials are at jnctoronto group. Get a chance. If you've just been listening to our podcasts, try us out on Facebook. You'll get to see Sherrie. [00:54:16] Speaker B: YouTube. [00:54:17] Speaker A: Yeah, sorry. [00:54:18] Speaker B: Let me try that out. [00:54:19] Speaker A: Oh, my gosh. We don't really do the face. [00:54:21] Speaker D: No, we don't do much. [00:54:24] Speaker A: If you get a chance, check us out on YouTube because you get to see our animated face. You get to see Cheryl frown at me half the time, which is we. [00:54:30] Speaker D: Do put the trailers on Facebook and Instagram, which are fabulous. John makes a trailer. I think they're great. I love them. [00:54:35] Speaker C: Do you watch them many times? [00:54:36] Speaker D: Not as many times as the lifestyle listing video. [00:54:41] Speaker C: I find them watching our videos over and over again. [00:54:44] Speaker D: I get the song stuck in my head and they don't even have vocals in them. [00:54:47] Speaker A: Like, I'm like, she's a special one. Article. Thank you so much for joining. [00:54:52] Speaker B: Thank you for having me. [00:54:54] Speaker A: Happy spring. Can't wait to chat with you after this about some work. We would love to have you so. [00:55:00] Speaker B: Much for having me. [00:55:01] Speaker A: All right, thank you everyone for joining us and have a happy, happy spring. [00:55:04] Speaker B: Bye. [00:55:07] Speaker A: You have been listening to the realestatepodcast cash day. Visit our website for more episodes and follow us on Instagram, Facebook and YouTube at jnctorontogroup.

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